Mélanie Boucher https://boucher.cargo.site Mélanie Boucher Mon, 31 Aug 2026 15:06:42 +0000 https://boucher.cargo.site en MENU - Mobile https://boucher.cargo.site/MENU-Mobile Wed, 20 Jan 2021 21:21:59 +0000 Mélanie Boucher https://boucher.cargo.site/MENU-Mobile ACCUEIL DIRECTION &amp; DESIGN ILLUSTRATION À PROPOS CONTACT © 2022 Mélanie Boucher ︎ &nbsp;︎ &nbsp; ︎ Sélection https://boucher.cargo.site/Selection Mon, 11 May 2020 19:30:17 +0000 Mélanie Boucher https://boucher.cargo.site/Selection <img width="1806" height="974" width_o="1806" height_o="974" data-src="https://freight.cargo.site/t/original/i/faa47affc4e40a62d250ad60167435d3a0a51a62c695d2dfa4818dd13bfa65c3/Autocollant_BancEssai_1.png" data-mid="251795684" border="0" src="https://freight.cargo.site/w/1000/i/faa47affc4e40a62d250ad60167435d3a0a51a62c695d2dfa4818dd13bfa65c3/Autocollant_BancEssai_1.png" />Banc d’essaide Hockey Québec et eZsign Hypernature par La ferme Pousse-Menu <img width="2800" height="1865" width_o="2800" height_o="1865" data-src="https://freight.cargo.site/t/original/i/fbc8333c85bee049cb9ef0446ad9deeafd83363115f11206f8e440780020fb35/de3743134967257.6241bf2320b8a.jpg" data-mid="143840035" border="0" src="https://freight.cargo.site/w/1000/i/fbc8333c85bee049cb9ef0446ad9deeafd83363115f11206f8e440780020fb35/de3743134967257.6241bf2320b8a.jpg" /> Circular Design for Fashion One Show — Gold Pencil HUB Alimentaire Vaudreuil-Soulanges <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1d71f111df2e1059d0ec7d576bc69e463cb0699dccf00a67078d579ec223fbcf/Chloro-Chicout-Facade1920x1080.jpg" data-mid="223230131" border="0" src="https://freight.cargo.site/w/1000/i/1d71f111df2e1059d0ec7d576bc69e463cb0699dccf00a67078d579ec223fbcf/Chloro-Chicout-Facade1920x1080.jpg" /> Chlorophylle <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8e76b4932883d073ead81ecc789eccf00950f6dcaeeaebb5793c901ffafa9f40/QDS_12.png" data-mid="212365914" border="0" src="https://freight.cargo.site/w/1000/i/8e76b4932883d073ead81ecc789eccf00950f6dcaeeaebb5793c901ffafa9f40/QDS_12.png" /> Pas en claquant des doigtsPrix Distinction de Tourisme Montréal (2024) Catégorie Ressources humaines — Meilleure initiative <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/372606127c7e9c3b9e0d0c5fb3e20cbf595ec9409c8e702e8ed80fb3f5c43f62/IMPACT_Couverture.gif" data-mid="246652361" border="0" src="https://freight.cargo.site/w/1000/i/372606127c7e9c3b9e0d0c5fb3e20cbf595ec9409c8e702e8ed80fb3f5c43f62/IMPACT_Couverture.gif" /> Industries mobilisées pour l’action climatique et la transition(IMPACT) <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/37242a7db84f1bff713cbdc047e90cfcc89e3d8d5ab16b26b501f546d06b2185/QNP_mboucher_16.jpg" data-mid="240350128" border="0" src="https://freight.cargo.site/w/1000/i/37242a7db84f1bff713cbdc047e90cfcc89e3d8d5ab16b26b501f546d06b2185/QNP_mboucher_16.jpg" /> Québec Net Positif (QNP) <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/6657e5130af9b0682bbbbe47a24e5b60b6613c6ce8fb3d8170484cbe0e297b82/BALNEA_Campagne_2024_Enveloppe.jpg" data-mid="223590422" border="0" src="https://freight.cargo.site/w/1000/i/6657e5130af9b0682bbbbe47a24e5b60b6613c6ce8fb3d8170484cbe0e297b82/BALNEA_Campagne_2024_Enveloppe.jpg" /> BALNEA spa + réserve thermale <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b14414655fedb391459868f1dc6b34613dcdf303094297054192f998c3ee828b/Helix15.jpg" data-mid="70616829" border="0" src="https://freight.cargo.site/w/1000/i/b14414655fedb391459868f1dc6b34613dcdf303094297054192f998c3ee828b/Helix15.jpg" /> Helix — Vidéotron <img width="1500" height="2100" width_o="1500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/f067412d476375e17f9e70dfae58938a0b3e14b8154d5631ec646de42e2acc05/snow-man-5-deboss.jpg" data-mid="95990044" border="0" src="https://freight.cargo.site/w/1000/i/f067412d476375e17f9e70dfae58938a0b3e14b8154d5631ec646de42e2acc05/snow-man-5-deboss.jpg" /> Carte de Noël <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/08d01939f504181a250bef0f54d86748fbcbfe69b8ef19d17be5196ef55a2ebb/OATBOX_img02.png" data-mid="212485636" border="0" src="https://freight.cargo.site/w/1000/i/08d01939f504181a250bef0f54d86748fbcbfe69b8ef19d17be5196ef55a2ebb/OATBOX_img02.png" /> Oatbox <img width="1024" height="1536" width_o="1024" height_o="1536" data-src="https://freight.cargo.site/t/original/i/3bb3dca570826761a5d5298b33bd723f4ee8bc43ec1ffd844f48586098b0cda3/Aeromag_Frame-06-1-1024x1536.jpg" data-mid="212429973" border="0" src="https://freight.cargo.site/w/1000/i/3bb3dca570826761a5d5298b33bd723f4ee8bc43ec1ffd844f48586098b0cda3/Aeromag_Frame-06-1-1024x1536.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b5e8616014544b19c2b6f64f60a3111d8f8971e9cb6d282f746fc04705bd3c1/Aeromag_Frame-11-1.png" data-mid="212429642" border="0" src="https://freight.cargo.site/w/960/i/8b5e8616014544b19c2b6f64f60a3111d8f8971e9cb6d282f746fc04705bd3c1/Aeromag_Frame-11-1.png" /> Aeromag <img width="1950" height="1200" width_o="1950" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6b6c190c45f45ff691c1d2be35772979e6acd3fa8efd8848bb89e242d7944b30/Behance_Portage_Gin4.jpg" data-mid="70617027" border="0" src="https://freight.cargo.site/w/1000/i/6b6c190c45f45ff691c1d2be35772979e6acd3fa8efd8848bb89e242d7944b30/Behance_Portage_Gin4.jpg" /> Gin Portage <img width="2400" height="1500" width_o="2400" height_o="1500" data-src="https://freight.cargo.site/t/original/i/813031bb7e44ef1162d5e02c649c02de9ff2bbe4034aa4c349e1ed10eafc148e/annexair-behance2.png" data-mid="85836516" border="0" src="https://freight.cargo.site/w/1000/i/813031bb7e44ef1162d5e02c649c02de9ff2bbe4034aa4c349e1ed10eafc148e/annexair-behance2.png" /> Annexair <img width="2000" height="1501" width_o="2000" height_o="1501" data-src="https://freight.cargo.site/t/original/i/d57c8095f7996ed6b4ff7c22efc54237b1f5182eca7a425db3c568546ba3b176/t-cv-italie-mboucher.jpg" data-mid="85461111" border="0" src="https://freight.cargo.site/w/1000/i/d57c8095f7996ed6b4ff7c22efc54237b1f5182eca7a425db3c568546ba3b176/t-cv-italie-mboucher.jpg" /> Courrier Vinicole Perfetto <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2d30aa384469924deb07c61d0048bb18b83d974db96705256fc071aaf2ab7f2d/JCCM_10.png" data-mid="212365684" border="0" src="https://freight.cargo.site/w/1000/i/2d30aa384469924deb07c61d0048bb18b83d974db96705256fc071aaf2ab7f2d/JCCM_10.png" /> Jeune Chambre de commerce de Montréal (JCCM) <img width="1900" height="1084" width_o="1900" height_o="1084" data-src="https://freight.cargo.site/t/original/i/e091405e22c76fd6a6213d8c98ded7d06a422cc57188a7bcd709f1b737e0a555/carte_postale_motion_o.gif" data-mid="73202325" border="0" src="https://freight.cargo.site/w/1000/i/e091405e22c76fd6a6213d8c98ded7d06a422cc57188a7bcd709f1b737e0a555/carte_postale_motion_o.gif" /> Restaurant Tbsp. <img width="2500" height="1660" width_o="2500" height_o="1660" data-src="https://freight.cargo.site/t/original/i/fdfc46bf27cbca185e0a13885354ebb8252d522d611cf4274420e00aaa22055c/ela_sign2.jpg" data-mid="212429660" border="0" src="https://freight.cargo.site/w/1000/i/fdfc46bf27cbca185e0a13885354ebb8252d522d611cf4274420e00aaa22055c/ela_sign2.jpg" /> Evelyne Leclerc Acupuncture <img width="1238" height="1598" width_o="1238" height_o="1598" data-src="https://freight.cargo.site/t/original/i/a4465026ec16a54be45b8387323e7733a06eb28ecfc6e867696561dd43e27f69/L-Lloyd-Texture-Metallique.png" data-mid="93420013" border="0" src="https://freight.cargo.site/w/1000/i/a4465026ec16a54be45b8387323e7733a06eb28ecfc6e867696561dd43e27f69/L-Lloyd-Texture-Metallique.png" />Restaurant Lloyd <img width="600" height="427" width_o="600" height_o="427" data-src="https://freight.cargo.site/t/original/i/ac121f282aa0d552a7faa58ee9a0dc184546317a292076ec3adca083571acccf/mir-s3-cdn-cf.behance.net-11852139191943644.jpg" data-mid="85840308" border="0" src="https://freight.cargo.site/w/600/i/ac121f282aa0d552a7faa58ee9a0dc184546317a292076ec3adca083571acccf/mir-s3-cdn-cf.behance.net-11852139191943644.jpg" /> C2-MTL <img width="5616" height="3744" width_o="5616" height_o="3744" data-src="https://freight.cargo.site/t/original/i/be0ffed152f0c92576f93b56a41dd46b407306d3125691fa0929fb90a9f76f8f/chartier_grafika-145.jpg" data-mid="72948577" border="0" src="https://freight.cargo.site/w/1000/i/be0ffed152f0c92576f93b56a41dd46b407306d3125691fa0929fb90a9f76f8f/chartier_grafika-145.jpg" /> Chartier, Créateur d’harmonie <img width="576" height="576" width_o="576" height_o="576" data-src="https://freight.cargo.site/t/original/i/6e6af03a2d404e8ba4bfab99b5961571379cb0e98cc4d75a5d5936837ecd3e6f/Miralis_03-576x576.jpg" data-mid="212430005" border="0" src="https://freight.cargo.site/w/576/i/6e6af03a2d404e8ba4bfab99b5961571379cb0e98cc4d75a5d5936837ecd3e6f/Miralis_03-576x576.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/b4c822cb2c2f38ea92f539cf50b17f2460f057c5cc6674b167c9cad7a87d70d5/Miralis-Header.png" data-mid="212430441" border="0" src="https://freight.cargo.site/w/1000/i/b4c822cb2c2f38ea92f539cf50b17f2460f057c5cc6674b167c9cad7a87d70d5/Miralis-Header.png" /> <img width="1024" height="1364" width_o="1024" height_o="1364" data-src="https://freight.cargo.site/t/original/i/e6c55770992b5ee2b945797aa1849c3f00a8745855674d82e7aeb3e635ff0f70/Miralis_12-1024x1364.jpg" data-mid="212377311" border="0" src="https://freight.cargo.site/w/1000/i/e6c55770992b5ee2b945797aa1849c3f00a8745855674d82e7aeb3e635ff0f70/Miralis_12-1024x1364.jpg" /> Des cuisines pensées pour la vie Miralis <img width="2800" height="1999" width_o="2800" height_o="1999" data-src="https://freight.cargo.site/t/original/i/ceae373e13b937295cf9684ef9c3de930dee8cb273cf1a8ecf440ebdc790842c/2e2af171495993.5c2e5c279fb4c.png" data-mid="71543019" border="0" src="https://freight.cargo.site/w/1000/i/ceae373e13b937295cf9684ef9c3de930dee8cb273cf1a8ecf440ebdc790842c/2e2af171495993.5c2e5c279fb4c.png" /> 7 Deadly Shorts <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/73092b930078d5466d07c321047aed60161791ea30e70d5fb5fb752ae088aed7/cafe-touche-cover.jpg" data-mid="83463277" border="0" src="https://freight.cargo.site/w/1000/i/73092b930078d5466d07c321047aed60161791ea30e70d5fb5fb752ae088aed7/cafe-touche-cover.jpg" /> Café Touché <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2d479163302e22004da2027dee0d3deebef3d749f165ebc052773dde53f28ed1/CV-raisin-Cover.jpg" data-mid="83461807" border="0" src="https://freight.cargo.site/w/1000/i/2d479163302e22004da2027dee0d3deebef3d749f165ebc052773dde53f28ed1/CV-raisin-Cover.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/32257f8d9c626ad46ab6e0fc6e415490d379910df361df3fa886702c065e6275/_A_L8385.jpg" data-mid="212377804" border="0" src="https://freight.cargo.site/w/1000/i/32257f8d9c626ad46ab6e0fc6e415490d379910df361df3fa886702c065e6275/_A_L8385.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/ec9d98b8fc4de6db82f5a12017e6d8d4b7ee5a11783e5c15c426b395c2569c3e/_A_L8249.jpg" data-mid="212377773" border="0" src="https://freight.cargo.site/w/1000/i/ec9d98b8fc4de6db82f5a12017e6d8d4b7ee5a11783e5c15c426b395c2569c3e/_A_L8249.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/29b0c05c8c997e4ef3532982bfe08f7c213943a53f6282bd68f0fd196c21dee4/_A_L8283.jpg" data-mid="212377797" border="0" src="https://freight.cargo.site/w/1000/i/29b0c05c8c997e4ef3532982bfe08f7c213943a53f6282bd68f0fd196c21dee4/_A_L8283.jpg" /> Courrier Vinicole Le Raisin <img width="1501" height="1501" width_o="1501" height_o="1501" data-src="https://freight.cargo.site/t/original/i/20c1edfcd5c8ac1cf3223221f8aa0f13e31489f1d0b35c0827d924d0da53db11/NINI_boucher_fusee_papier_c.png" data-mid="95955401" border="0" src="https://freight.cargo.site/w/1000/i/20c1edfcd5c8ac1cf3223221f8aa0f13e31489f1d0b35c0827d924d0da53db11/NINI_boucher_fusee_papier_c.png" />Objets de maison <img width="1501" height="1072" width_o="1501" height_o="1072" data-src="https://freight.cargo.site/t/original/i/1beb18e088c87c85028f7101caa89cf899c049498e3d58ae544e2c91cc0a629e/Plan-de-travail-1-copie-16PARC_HOCHELAGA_.png" data-mid="85839882" border="0" src="https://freight.cargo.site/w/1000/i/1beb18e088c87c85028f7101caa89cf899c049498e3d58ae544e2c91cc0a629e/Plan-de-travail-1-copie-16PARC_HOCHELAGA_.png" /> Parc Hochelaga À propos - Footer https://boucher.cargo.site/A-propos-Footer Mon, 04 Jan 2021 03:24:05 +0000 Mélanie Boucher https://boucher.cargo.site/A-propos-Footer À PROPOS Depuis plus de quinze ans, j’accompagne des organisations dans la création de systèmes de marque et de campagnes de communication. Titulaire d’un baccalauréat en design graphique et forte de nombreuses années d’expérience en communication et en marketing numérique, j’ai développé une pratique qui relie stratégie, contenu et création pour rendre visibles des enjeux parfois abstraits et créer des récits capables d’engager les publics. En savoir plus TOUS https://boucher.cargo.site/TOUS Thu, 21 Jan 2021 15:49:52 +0000 Mélanie Boucher https://boucher.cargo.site/TOUS DIRECTION CRÉATIVE & DESIGN https://boucher.cargo.site/DIRECTION-CREATIVE-DESIGN Wed, 30 Dec 2020 03:01:56 +0000 Mélanie Boucher https://boucher.cargo.site/DIRECTION-CREATIVE-DESIGN ILLUSTRATION https://boucher.cargo.site/ILLUSTRATION-1 Mon, 04 Jan 2021 04:05:19 +0000 Mélanie Boucher https://boucher.cargo.site/ILLUSTRATION-1 Circular Design for Fashion https://boucher.cargo.site/Circular-Design-for-Fashion Fri, 27 May 2022 14:24:45 +0000 Mélanie Boucher https://boucher.cargo.site/Circular-Design-for-Fashion <img width="2800" height="1865" width_o="2800" height_o="1865" data-src="https://freight.cargo.site/t/original/i/fbc8333c85bee049cb9ef0446ad9deeafd83363115f11206f8e440780020fb35/de3743134967257.6241bf2320b8a.jpg" data-mid="143834099" border="0" src="https://freight.cargo.site/w/1000/i/fbc8333c85bee049cb9ef0446ad9deeafd83363115f11206f8e440780020fb35/de3743134967257.6241bf2320b8a.jpg" /> Circular Design for Fashion Ellen MacArthur Foundation Direction, Éditorial, Illustration Textile mills generate one-fifth of the world's industrial water pollution. Dedicated to their goal of creating a circular economy, The Ellen MacArthur Foundation commissioned us and renowned designers from all around the world to co-create the ultimate guide to redesign the future of fashion. The Circular Design for Fashion book shows designers how to apply the three principles of circular design: eliminate waste, circulate products and regenerate nature all while staying fashionable. A work method that is necessary to sustain our ecosystems, but also a powerful driver of creativity and resilience for all players in the industry. A new creative lens to respond to today’s challenges. Circular inside-out, the book was made using a planet positive printing process, run on 100% renewable energy, generating zero-waste. Every part of the production was taken into account to reach carbon neutrality, from the page format to maximize paper use to the waterless and alcohol-free offset press. Each section was designed to reflect a unique fashion collection, using an eclectic and colorful iconography. Graphic elements were inspired by sewing stitches, patterns and symbols linked to the world of couture. The CMYK colours were reinterpreted by switching them to Pantone inks, to match the Foundation’s brand palette while giving the printed object a surprising and distinctive finish. As a result of collaborating with more than 80 circular design practitioners, including big brands, independent labels, fashion designers, fabricants and resale specialists from all around the world, the project was able to reach and inspire a vast community. More than just a book, it is an invitation to embark on a journey of circularity. <img width="2800" height="3025" width_o="2800" height_o="3025" data-src="https://freight.cargo.site/t/original/i/93df7f07ab1ffe1e4f23ec3c2f8472dc7625a18f92b5bfa612cfa3b3482b5914/dc427f134967257.6244967a9bd1f.jpg" data-mid="143834098" border="0" src="https://freight.cargo.site/w/1000/i/93df7f07ab1ffe1e4f23ec3c2f8472dc7625a18f92b5bfa612cfa3b3482b5914/dc427f134967257.6244967a9bd1f.jpg" /> <img width="2800" height="2618" width_o="2800" height_o="2618" data-src="https://freight.cargo.site/t/original/i/5660d82144a7d595d0a7a9b4dc16ecf949859814271e4cc921b6037946b26320/06725f134967257.62421ab82a16e.jpg" data-mid="143834093" border="0" src="https://freight.cargo.site/w/1000/i/5660d82144a7d595d0a7a9b4dc16ecf949859814271e4cc921b6037946b26320/06725f134967257.62421ab82a16e.jpg" /> <img width="1400" height="932" width_o="1400" height_o="932" data-src="https://freight.cargo.site/t/original/i/e51453d15b319789187471098778be40bc08b47a04d29ccf835338049497cae2/7e656e134967257.625593845dfaa.gif" data-mid="143834090" border="0" src="https://freight.cargo.site/w/1000/i/e51453d15b319789187471098778be40bc08b47a04d29ccf835338049497cae2/7e656e134967257.625593845dfaa.gif" /> <img width="2800" height="1865" width_o="2800" height_o="1865" data-src="https://freight.cargo.site/t/original/i/19791134dc5b24f3c73edce8d468885d6505d7850d2850a048f09e3b806ea7d7/ec8b6c134967257.6244db1d32a4b.jpg" data-mid="143834101" border="0" src="https://freight.cargo.site/w/1000/i/19791134dc5b24f3c73edce8d468885d6505d7850d2850a048f09e3b806ea7d7/ec8b6c134967257.6244db1d32a4b.jpg" /> <img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/85ec62a1816abbac453119b012486807d841e38646c38b04ceff0f3a076c646f/af94c7134967257.6244bbe720f75.gif" data-mid="143834095" border="0" src="https://freight.cargo.site/w/1000/i/85ec62a1816abbac453119b012486807d841e38646c38b04ceff0f3a076c646f/af94c7134967257.6244bbe720f75.gif" /> <img width="2800" height="1865" width_o="2800" height_o="1865" data-src="https://freight.cargo.site/t/original/i/3a61840f76d114c9f5a666dd3b94a7316005276442d193f30a3c7653ecb9a6df/19c239134967257.62559a8072e1e.jpg" data-mid="143834092" border="0" src="https://freight.cargo.site/w/1000/i/3a61840f76d114c9f5a666dd3b94a7316005276442d193f30a3c7653ecb9a6df/19c239134967257.62559a8072e1e.jpg" /> <img width="1400" height="600" width_o="1400" height_o="600" data-src="https://freight.cargo.site/t/original/i/98c05a7af8c37b45b148439a92810f81fd13ed32851f55846bf0030eb316a200/d700c6134967257.6255df331e48f.gif" data-mid="143834631" border="0" src="https://freight.cargo.site/w/1000/i/98c05a7af8c37b45b148439a92810f81fd13ed32851f55846bf0030eb316a200/d700c6134967257.6255df331e48f.gif" /> <img width="2800" height="3008" width_o="2800" height_o="3008" data-src="https://freight.cargo.site/t/original/i/361eeadbaf550db6aea3a5e83adfdced914e0b752c8a857667b146737b877c45/7ef663134967257.62559fd73c2e7.jpg" data-mid="143834091" border="0" src="https://freight.cargo.site/w/1000/i/361eeadbaf550db6aea3a5e83adfdced914e0b752c8a857667b146737b877c45/7ef663134967257.62559fd73c2e7.jpg" /> <img width="1400" height="525" width_o="1400" height_o="525" data-src="https://freight.cargo.site/t/original/i/ebb79587e7cb828e2f2d39750be04703c0df3bdb2ae07ae8743b07f4b845a342/0cc413134967257.62698f3f1565c.gif" data-mid="143834764" border="0" src="https://freight.cargo.site/w/1000/i/ebb79587e7cb828e2f2d39750be04703c0df3bdb2ae07ae8743b07f4b845a342/0cc413134967257.62698f3f1565c.gif" /> <img width="2800" height="2618" width_o="2800" height_o="2618" data-src="https://freight.cargo.site/t/original/i/ba1ec7df975f55744ac4dbb0554e5dfe83054a028288917b53dd267be7f88ab9/3bee26134967257.62422828528a1.jpg" data-mid="143834089" border="0" src="https://freight.cargo.site/w/1000/i/ba1ec7df975f55744ac4dbb0554e5dfe83054a028288917b53dd267be7f88ab9/3bee26134967257.62422828528a1.jpg" /> <img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/745f81e551605087535c55881e4972155fe2cd98329c98cbef7e8c2899a3ed17/176928134967257.6244bbe720725.gif" data-mid="143834816" border="0" src="https://freight.cargo.site/w/1000/i/745f81e551605087535c55881e4972155fe2cd98329c98cbef7e8c2899a3ed17/176928134967257.6244bbe720725.gif" /> <img width="2800" height="1865" width_o="2800" height_o="1865" data-src="https://freight.cargo.site/t/original/i/bfe144f9da7d7e925e49f76310911550b94991200202162f2ff95f8e500a8fa5/e6a5b5134967257.6246046613cc6.jpg" data-mid="143834100" border="0" src="https://freight.cargo.site/w/1000/i/bfe144f9da7d7e925e49f76310911550b94991200202162f2ff95f8e500a8fa5/e6a5b5134967257.6246046613cc6.jpg" /> <img width="2800" height="2660" width_o="2800" height_o="2660" data-src="https://freight.cargo.site/t/original/i/80306f30b3c98754aa47d45077c6ca25c04eac98ecbdb931a1c908e7d0a8dc0e/ef744a134967257.6255a1d5c2338.jpg" data-mid="143834102" border="0" src="https://freight.cargo.site/w/1000/i/80306f30b3c98754aa47d45077c6ca25c04eac98ecbdb931a1c908e7d0a8dc0e/ef744a134967257.6255a1d5c2338.jpg" /> Agency: Sid Lee Design Director: Marie-Elaine Benoit Art Direction and Graphic Design: Mélanie Boucher, Marie Chénier&nbsp; Illustrations: Marie Chénier, Benjamin Lamingo L'écuyer Coordination and Production: Marie-Christine Aucoin, Marie-Christine Côté, Annie Dufresne Photographer (Case Study): Charles Vary Print Production: M&amp;H Polystudios Printer:&nbsp;Seacourt Client: Ellen MacArthur Foundation Circular Design for Fashion Programme Manager: Elodie Rousselot Circular Design for Fashion Analyst: Egoitz Tellitu Diez Make Fashion Circular Analyst: Cornélie Martin Former Make Fashion Circular Lead: François Souchet Make Fashion Circular Lead: Laura Balmond Circular Design Programme Lead: Joe Illes Executive Lead, Systemic Initiatives: Rob Opsomer Chief Executive: Andrew Morlet Award :&nbsp;2022 One Show - Editorial / Books - Gold Pencil ︎︎︎ ︎︎︎ Banc d'essai https://boucher.cargo.site/Banc-d-essai Mon, 31 Aug 2026 15:06:42 +0000 Mélanie Boucher https://boucher.cargo.site/Banc-d-essai <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7b60140e3bdfae408a37cb5b9b03da7053c31e6050cda86f947859719225eea7/BancEssai_Autocollants_1.png" data-mid="251773076" border="0" src="https://freight.cargo.site/w/1000/i/7b60140e3bdfae408a37cb5b9b03da7053c31e6050cda86f947859719225eea7/BancEssai_Autocollants_1.png" /> Banc d’essai de Hockey Québec et eZsign Direction, Identité, Campagne Banc d’essai est un programme conçu par Hockey Québec et propulsé par eZsign, qui invite les femmes à faire leurs premiers pas dans le coaching sportif, dans un environnement où elles peuvent essayer, apprendre et prendre confiance avant d’avoir toutes les réponses. Le défi créatif se jouait sur deux fronts : faire cohabiter deux univers distincts, celui du hockey et celui de la signature électronique, et proposer une vision du coaching au féminin où la bienveillance ne se fait pas au détriment de la performance. <img width="1806" height="974" width_o="1806" height_o="974" data-src="https://freight.cargo.site/t/original/i/faa47affc4e40a62d250ad60167435d3a0a51a62c695d2dfa4818dd13bfa65c3/Autocollant_BancEssai_1.png" data-mid="251785727" border="0" src="https://freight.cargo.site/w/1000/i/faa47affc4e40a62d250ad60167435d3a0a51a62c695d2dfa4818dd13bfa65c3/Autocollant_BancEssai_1.png" /> Le logo combine deux éléments directement associés au hockey : la forme du banc et celle de la rondelle. Les cercles font écho à la rondelle et réunissent les logos de Hockey Québec et de eZsign, tandis que le « s » en zigzag introduit une notion de mouvement et d’ajustement. <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c7c0eb2ac2ed88ec5a9f8f83bd5c1e0994c2a154f28a238307b3639a50492742/BancEssai_Logo_Construction.jpg" data-mid="251773125" border="0" src="https://freight.cargo.site/w/1000/i/c7c0eb2ac2ed88ec5a9f8f83bd5c1e0994c2a154f28a238307b3639a50492742/BancEssai_Logo_Construction.jpg" /> <img width="480" height="600" width_o="480" height_o="600" data-src="https://freight.cargo.site/t/original/i/a3498d4aba3fac81f6c4d8abf9a121139dc8076672dd4df1afeacbe6489fcb0c/BancEssai-Logo-Glace.gif" data-mid="251738158" border="0" src="https://freight.cargo.site/w/480/i/a3498d4aba3fac81f6c4d8abf9a121139dc8076672dd4df1afeacbe6489fcb0c/BancEssai-Logo-Glace.gif" /> <img width="868" height="1080" width_o="868" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6eda4898ffd3556065a1fe0d731435807db8bfa720f39088a1c937f02a2f9ba1/BancEssai_Rondelles.gif" data-mid="251818165" border="0" src="https://freight.cargo.site/w/868/i/6eda4898ffd3556065a1fe0d731435807db8bfa720f39088a1c937f02a2f9ba1/BancEssai_Rondelles.gif" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/980e96be2733a1d5635030e61fdd651663289d869e37c2ba3988b900abecf835/BancEssai_mboucher_16.jpg" data-mid="251816585" border="0" src="https://freight.cargo.site/w/1000/i/980e96be2733a1d5635030e61fdd651663289d869e37c2ba3988b900abecf835/BancEssai_mboucher_16.jpg" /> La palette reprend les couleurs associées à Hockey Québec et à eZsign, mais dans des tonalités plus douces, moins compétitive. Des accents plus vifs apportent l’énergie nécessaire au territoire sportif. Le contraste permet de distinguer Banc d’essai de ses deux marques fondatrices, tout en conservant un lien clair avec elles. <img width="3200" height="200" width_o="3200" height_o="200" data-src="https://freight.cargo.site/t/original/i/4c93b7be8111bc3fb5fd884ef8b92ff591002f0d44a9e87be53ec7df305255f1/Couleurs-2.png" data-mid="251734642" border="0" src="https://freight.cargo.site/w/1000/i/4c93b7be8111bc3fb5fd884ef8b92ff591002f0d44a9e87be53ec7df305255f1/Couleurs-2.png" /> <img width="3200" height="1200" width_o="3200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b63872320d6467d2a78c3ca7e6d7df29a4e0ba87b749ecf703471c20a77c1207/Couleurs-3.png" data-mid="251734643" border="0" src="https://freight.cargo.site/w/1000/i/b63872320d6467d2a78c3ca7e6d7df29a4e0ba87b749ecf703471c20a77c1207/Couleurs-3.png" /> <img width="3200" height="400" width_o="3200" height_o="400" data-src="https://freight.cargo.site/t/original/i/303703aae5e44d2af735ed2d0cd174f273cbfe9fee90c2bf244b8c0f78f387db/Couleurs-4.png" data-mid="251734644" border="0" src="https://freight.cargo.site/w/1000/i/303703aae5e44d2af735ed2d0cd174f273cbfe9fee90c2bf244b8c0f78f387db/Couleurs-4.png" /> <img width="3200" height="200" width_o="3200" height_o="200" data-src="https://freight.cargo.site/t/original/i/b5ef45ef04f3bbc3dd6f593ef687863404918a514b4babd9708f1bf7f0db48da/Couleurs-1.png" data-mid="251734641" border="0" src="https://freight.cargo.site/w/1000/i/b5ef45ef04f3bbc3dd6f593ef687863404918a514b4babd9708f1bf7f0db48da/Couleurs-1.png" /> La photographie adopte le point de vue du coaching : une caméra au cœur de l’action, mais attentive aux moments d’entraide et de complicité qui façonnent l’expérience, bien au-delà de la performance. Le coaching au féminin s’exprime aussi par des repères visuels assumés (patins blancs, brosses à cheveux, bijoux) qui distinguent cette imagerie des codes traditionnels du sport. <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/620d85b75556410fca7c78c4a1ba56ea6a52c07377e317ed5fa616114f2c312d/Plan-de-travail-1-copie-6.png" data-mid="251716220" border="0" src="https://freight.cargo.site/w/1000/i/620d85b75556410fca7c78c4a1ba56ea6a52c07377e317ed5fa616114f2c312d/Plan-de-travail-1-copie-6.png" /> <img width="1654" height="2480" width_o="1654" height_o="2480" data-src="https://freight.cargo.site/t/original/i/a9dfde1cb0ba401123bf5c2e7e26d534ac8edc6f5ce5869bad9241968b7037fa/HugoBeaupre_PIVOT_HOCKEYQC_08.jpg" data-mid="251738744" border="0" src="https://freight.cargo.site/w/1000/i/a9dfde1cb0ba401123bf5c2e7e26d534ac8edc6f5ce5869bad9241968b7037fa/HugoBeaupre_PIVOT_HOCKEYQC_08.jpg" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/95aa69d83270026c85493350bb4265e73336889e2b9fc582f180b769eb1bec17/Plan-de-travail-1-copie-5.png" data-mid="251716219" border="0" src="https://freight.cargo.site/w/1000/i/95aa69d83270026c85493350bb4265e73336889e2b9fc582f180b769eb1bec17/Plan-de-travail-1-copie-5.png" /> <img width="3718" height="2480" width_o="3718" height_o="2480" data-src="https://freight.cargo.site/t/original/i/9dc7850d0664aeae9d72a941340781d1b5ac3be3852aa6a497f3fc9cbcb0a720/HugoBeaupre_PIVOT_HOCKEYQC_31.jpg" data-mid="251738871" border="0" src="https://freight.cargo.site/w/1000/i/9dc7850d0664aeae9d72a941340781d1b5ac3be3852aa6a497f3fc9cbcb0a720/HugoBeaupre_PIVOT_HOCKEYQC_31.jpg" /> En affichage, les couleurs douces installent une atmosphère plus calme. Cette rupture volontaire avec les codes du hockey exprime la bienveillance au cœur de Banc d’essai, tout en s’appuyant sur la force de Hockey Québec.La diversité des couleurs permet de rythmer les messages et de moduler leur ton. <img width="2160" height="1440" width_o="2160" height_o="1440" data-src="https://freight.cargo.site/t/original/i/82e668b51dd912842f44804aee27ec9437d572203268e48b5188820b2ae4ab38/BANC_ESSAI_2.jpg" data-mid="251713849" border="0" src="https://freight.cargo.site/w/1000/i/82e668b51dd912842f44804aee27ec9437d572203268e48b5188820b2ae4ab38/BANC_ESSAI_2.jpg" /> <img width="1276" height="2101" width_o="1276" height_o="2101" data-src="https://freight.cargo.site/t/original/i/30b36c2232add58b4f5fbf7e8b860fab484f9172e078156e3019f067c8073e02/BancEssai_Applications_Affiche-8-5-x-14-po.png" data-mid="251731505" border="0" src="https://freight.cargo.site/w/1000/i/30b36c2232add58b4f5fbf7e8b860fab484f9172e078156e3019f067c8073e02/BancEssai_Applications_Affiche-8-5-x-14-po.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1b4fef082ec2f6b6276c6595ffbf8b0fa2ff453ddacd7d9bcfe41373aa33f630/L_BancEssai_Publication-sociale-10.png" data-mid="251735940" border="0" src="https://freight.cargo.site/w/1000/i/1b4fef082ec2f6b6276c6595ffbf8b0fa2ff453ddacd7d9bcfe41373aa33f630/L_BancEssai_Publication-sociale-10.png" /> <img width="4501" height="5626" width_o="4501" height_o="5626" data-src="https://freight.cargo.site/t/original/i/11ae3bde1c9d70ed4aa16d602ad26f87d52d8ed62587638badc7e62c098d8a65/L_BancEssai_Publication-sociale-06.png" data-mid="251735937" border="0" src="https://freight.cargo.site/w/1000/i/11ae3bde1c9d70ed4aa16d602ad26f87d52d8ed62587638badc7e62c098d8a65/L_BancEssai_Publication-sociale-06.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9114ba0d849cf3845ddf214f918cd16731add20f27141bc9c01dcfce5cadd0ef/L_BancEssai_Publication-sociale-25.png" data-mid="251735941" border="0" src="https://freight.cargo.site/w/1000/i/9114ba0d849cf3845ddf214f918cd16731add20f27141bc9c01dcfce5cadd0ef/L_BancEssai_Publication-sociale-25.png" /> <img width="4501" height="5626" width_o="4501" height_o="5626" data-src="https://freight.cargo.site/t/original/i/9f4dbd9672b22f4cd3da46149a6949393fcb6e59fcf0d4f531e47c884e561971/L_BancEssai_Publication-sociale-07.png" data-mid="251735923" border="0" src="https://freight.cargo.site/w/1000/i/9f4dbd9672b22f4cd3da46149a6949393fcb6e59fcf0d4f531e47c884e561971/L_BancEssai_Publication-sociale-07.png" /> Harber est utilisée comme typographie principale. Son dessin, construit à partir de petits cercles, fait directement référence à la rondelle et permet de donner une dimension graphique aux mots. Les caractères peuvent ainsi être utilisés seuls ou assemblés en compositions qui évoquent les trajectoires sur la glace. <img width="868" height="1080" width_o="868" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2791d4ba15a7078cad744331a72244c2d355878d3b991f25667d0f6e3cf33bb7/INTRO-Recrutement.gif" data-mid="251741400" border="0" src="https://freight.cargo.site/w/868/i/2791d4ba15a7078cad744331a72244c2d355878d3b991f25667d0f6e3cf33bb7/INTRO-Recrutement.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b97e0d4d2a14ad54789f0ece67a3bf38ecf6d2df12af4071d2a73d4f44910159/BancEssai_Harber.gif" data-mid="251741405" border="0" src="https://freight.cargo.site/w/1000/i/b97e0d4d2a14ad54789f0ece67a3bf38ecf6d2df12af4071d2a73d4f44910159/BancEssai_Harber.gif" /> <img width="868" height="1080" width_o="868" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b2ea14904435ac7a88b46bbbd6a427d0a3aa778834104ca128d8d710169e0a55/BancEssai_PrendreSaPlace.gif" data-mid="251731500" border="0" src="https://freight.cargo.site/w/868/i/b2ea14904435ac7a88b46bbbd6a427d0a3aa778834104ca128d8d710169e0a55/BancEssai_PrendreSaPlace.gif" /> Des énoncés adaptés au rôle de chacun des cofondateurs permettent à chaque marque de prendre la parole à sa manière, tout en restant cohérente avec Banc d’essai. Sur cette bannière Web diffusée sur le site d’eZsign, l’univers de la signature électronique rencontre ainsi celui du hockey. <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a1a7a8a1d7dbadc2168fc11c9aac92b2f57638062678bc8a1eb514c588d95aee/BancEssai_Banniere-Web_eZsign.png" data-mid="251792467" border="0" src="https://freight.cargo.site/w/1000/i/a1a7a8a1d7dbadc2168fc11c9aac92b2f57638062678bc8a1eb514c588d95aee/BancEssai_Banniere-Web_eZsign.png" /> Des éléments graphiques arrondis, inspirés par les bandes de la patinoire, encadrent les citations de personne affluentes, comme Caroline Ouellette, membre du Temple de la renommée et entraîneuse adjointe de la Victoire de Montréal, Valérie Bois, entraîneuse adjointe des Sirens de New York dans la LPHF, Stéphanie Poirier, Directrice hockey féminin et développement de Hockey Québec, ainsi que Caroline Charbonneau, cheffe de la direction de eZsign. <img width="864" height="1080" width_o="864" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a653bf404d07c20e12ef4c0ecc32fb4f09df9f8009de315be84b38a2526d60e4/BancEssai_Citation.gif" data-mid="251741549" border="0" src="https://freight.cargo.site/w/864/i/a653bf404d07c20e12ef4c0ecc32fb4f09df9f8009de315be84b38a2526d60e4/BancEssai_Citation.gif" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3b835bc568154ceacdf67b1ef8808b9ddd8fd01d2cf68bfbfbabe91858956935/BancEssai_Social.png" data-mid="251773399" border="0" src="https://freight.cargo.site/w/1000/i/3b835bc568154ceacdf67b1ef8808b9ddd8fd01d2cf68bfbfbabe91858956935/BancEssai_Social.png" />Chaque objet promotionnel a été pensé pour prolonger l’univers de coaching de Banc d’essai. Le sifflet, objet emblématique du coaching sportif, devient un support naturel pour la marque. La rondelle rose, plus inattendue dans l’univers du hockey, apporte quant à elle une touche décomplexée à l’ensemble. <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/116ac0af77e3a5e061e04c3771a4ec6fdce481863567db34514a729f51e572bd/BancEssai-Puck-2.png" data-mid="251772330" border="0" src="https://freight.cargo.site/w/1000/i/116ac0af77e3a5e061e04c3771a4ec6fdce481863567db34514a729f51e572bd/BancEssai-Puck-2.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6db68538042376e54606d34a5b4614d2c72c6cbe48f25d8baeb5a14a00914d04/BancEssai_Sifflet.png" data-mid="251772382" border="0" src="https://freight.cargo.site/w/1000/i/6db68538042376e54606d34a5b4614d2c72c6cbe48f25d8baeb5a14a00914d04/BancEssai_Sifflet.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bb712c30ec67939a1ee19ba78d7e41b9b522c7c9a728a8a2644fadc229167378/BancEssai_Vetement_2.png" data-mid="251772402" border="0" src="https://freight.cargo.site/w/1000/i/bb712c30ec67939a1ee19ba78d7e41b9b522c7c9a728a8a2644fadc229167378/BancEssai_Vetement_2.png" /> Pour la campagne de lancement, deux types de contenus ont été produits: une vidéo de recrutement, «T’es plus prête que tu le penses», qui va à la rencontre des futures candidates pour briser la glace avec un ton complice, et une série d’entrevues, «Prendre sa place», qui met de l’avant les valeurs du programme à travers les parcours de personnalités féminines influentes du milieu sportif. <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2a7625baabeb596b83d14d7ee171989c4e8ac334bceebfa65cc8eec599fcdcf0/BancEssai_Videos.png" data-mid="251773422" border="0" src="https://freight.cargo.site/w/1000/i/2a7625baabeb596b83d14d7ee171989c4e8ac334bceebfa65cc8eec599fcdcf0/BancEssai_Videos.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f1cd271c3a0c2e304d2da7b03b743b1d808b0103b43645a941e9737f7bb8032d/BancEssai_VidRecru_Ex_15.png" data-mid="251742355" border="0" src="https://freight.cargo.site/w/1000/i/f1cd271c3a0c2e304d2da7b03b743b1d808b0103b43645a941e9737f7bb8032d/BancEssai_VidRecru_Ex_15.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e75233d833b5c2e7319b72ee0bdfc8945c128a6dc1be77167fa8a92de1c142fd/BancEssai_VidRecru_Ex_13.png" data-mid="251742353" border="0" src="https://freight.cargo.site/w/1000/i/e75233d833b5c2e7319b72ee0bdfc8945c128a6dc1be77167fa8a92de1c142fd/BancEssai_VidRecru_Ex_13.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5cc2a42b70d25291b2fe4a49169bf098646ed02a29d0890d157c30effdea50d7/BancEssai_VidRecru_Ex_1.png" data-mid="251742022" border="0" src="https://freight.cargo.site/w/1000/i/5cc2a42b70d25291b2fe4a49169bf098646ed02a29d0890d157c30effdea50d7/BancEssai_VidRecru_Ex_1.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/66dbca8d0d718bb560a187bc48388d6c70647f33a5a5ef39e8b5400f994a55af/BancEssai_VidRecru_Ex_4.png" data-mid="251742025" border="0" src="https://freight.cargo.site/w/1000/i/66dbca8d0d718bb560a187bc48388d6c70647f33a5a5ef39e8b5400f994a55af/BancEssai_VidRecru_Ex_4.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d3d6fafba83bd7dedeba455769c5b6bda5d592d40b71a574417e0864540b6096/BancEssai_VidRecru_Ex_10.png" data-mid="251742349" border="0" src="https://freight.cargo.site/w/1000/i/d3d6fafba83bd7dedeba455769c5b6bda5d592d40b71a574417e0864540b6096/BancEssai_VidRecru_Ex_10.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/10f1f219403cf73064afe876b7bdeabaa2293d7ee3ed469ec5cdfc6a1d425a0c/BancEssai_VidRecru_Ex_3.png" data-mid="251742024" border="0" src="https://freight.cargo.site/w/1000/i/10f1f219403cf73064afe876b7bdeabaa2293d7ee3ed469ec5cdfc6a1d425a0c/BancEssai_VidRecru_Ex_3.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b489eb4980ed22348ab2a3e762f1ac1cbc4e84d7c7922eb83883708621b88c24/BancEssai_VidRecru_Ex_12.png" data-mid="251742352" border="0" src="https://freight.cargo.site/w/1000/i/b489eb4980ed22348ab2a3e762f1ac1cbc4e84d7c7922eb83883708621b88c24/BancEssai_VidRecru_Ex_12.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c5cd14bf8f73947b20cef304c6000ca8a4245a2b533e9551d24123d399ee7659/BancEssai_VidRecru_Ex_7.png" data-mid="251742028" border="0" src="https://freight.cargo.site/w/1000/i/c5cd14bf8f73947b20cef304c6000ca8a4245a2b533e9551d24123d399ee7659/BancEssai_VidRecru_Ex_7.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7ae7488b80d01d52be3942311ede258a66c0f7a092a3fbf356a7c9076e4f4d7d/BancEssai_VidRecru_Ex_9.png" data-mid="251742348" border="0" src="https://freight.cargo.site/w/1000/i/7ae7488b80d01d52be3942311ede258a66c0f7a092a3fbf356a7c9076e4f4d7d/BancEssai_VidRecru_Ex_9.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c5f7814ace3f477f3b15d6353505655d7eb946737477f4ba62b45b9f76c8f147/BancEssai_VidRecru_Ex_2.png" data-mid="251742023" border="0" src="https://freight.cargo.site/w/1000/i/c5f7814ace3f477f3b15d6353505655d7eb946737477f4ba62b45b9f76c8f147/BancEssai_VidRecru_Ex_2.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f14f488e430ff33ab823b6cec44afb9b65b032e6309402e491e6f3d366691430/BancEssai_VidRecru_Ex_11.png" data-mid="251742350" border="0" src="https://freight.cargo.site/w/1000/i/f14f488e430ff33ab823b6cec44afb9b65b032e6309402e491e6f3d366691430/BancEssai_VidRecru_Ex_11.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/85abebcb8933753a80eaac8852a57a1f76180aaefc50dc34213b50056a9fc025/BancEssai_VidRecru_Ex_8.png" data-mid="251742029" border="0" src="https://freight.cargo.site/w/1000/i/85abebcb8933753a80eaac8852a57a1f76180aaefc50dc34213b50056a9fc025/BancEssai_VidRecru_Ex_8.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2a3de2d798ab7042d151c591e087be1622e9d305b7941c52c1432a11352918dd/BancEssai_VidRecru_Ex_5.png" data-mid="251742026" border="0" src="https://freight.cargo.site/w/1000/i/2a3de2d798ab7042d151c591e087be1622e9d305b7941c52c1432a11352918dd/BancEssai_VidRecru_Ex_5.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f9cfee35e2755cda34511fe4af4bc830d13376afa9094631c9f7b413641f983b/BancEssai_VidRecru_Ex_6.png" data-mid="251742027" border="0" src="https://freight.cargo.site/w/1000/i/f9cfee35e2755cda34511fe4af4bc830d13376afa9094631c9f7b413641f983b/BancEssai_VidRecru_Ex_6.png" /> Banc d’essai de Hockey Québec et eZsign Agence: Pivot collectifStratégie : Katia Aubin et Karell Emard Direction créative et design : Mélanie Boucher Conception-rédaction : Lisa Cecchini Vidéo : Daniel Daigle Photographie : Hugo Beaupré Motion design : Paul Gaspari Coordination : Ashley AchilleÉquipes clientes : eZsign (Caroline Charbonneau et Sophie ReisHockey Québec (Stéphanie Poirier, Camille Ménard-Lebel, Marie-Joel Désaulniers et Stéphane Auger) ︎︎︎ ︎︎︎ JCCM https://boucher.cargo.site/JCCM Wed, 05 Jun 2024 14:38:27 +0000 Mélanie Boucher https://boucher.cargo.site/JCCM <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0182fefb360011af28359c0edc724b2fdf6d1d1f0928aa6420afd41359c722b4/jccm-header.png" data-mid="212363786" border="0" src="https://freight.cargo.site/w/1000/i/0182fefb360011af28359c0edc724b2fdf6d1d1f0928aa6420afd41359c722b4/jccm-header.png" /> Jeune chambre de Commerce de Montréal (JCCM) Direction, Identité, Éditorial La vision de la Jeune Chambre de commerce de Montréal (JCCM) est de contribuer à bâtir une société progressiste, inclusive et économiquement durable à travers le développement, la représentation et le rayonnement de la relève d’affaires montréalaise. Âgée de plus de 90 ans, l'organisation a souhaité se dissocier d’une perception vieillissante, cloisonnée et homogène. Un positionnement et une image de marque s’inscrivant dans son histoire progressiste ont permis de mettre de l’avant sa diversité, son engagement et son accessibilité. La nouvelle identité de la JCCM reflète le caractère audacieux de la jeunesse, tout en évoquant la maturité attendue d’une chambre de commerce. Le logo modulaire offre une pluralité de possibilités, en référence à la diversité. Les caractères typographiques ronds et fluides expriment à la fois les notions de parcours et d’accompagnement. La nouvelle tonalité, exprimée par la signature de campagne « Le changement passe par vous », est affirmée et invitante. Voir le projet entier ︎︎︎ ︎︎︎ HUB Alimentaire Vaudreuil-Soulanges https://boucher.cargo.site/HUB-Alimentaire-Vaudreuil-Soulanges Thu, 29 May 2025 14:40:50 +0000 Mélanie Boucher https://boucher.cargo.site/HUB-Alimentaire-Vaudreuil-Soulanges HUB Alimentaire Vaudreuil-Soulanges Identité, Direction Avec son projet collectif et rassembleur, le Hub alimentaire, Développement (DEV) Vaudreuil-Soulanges souhaitait rapprocher les producteurs agroalimentaires de leur clientèle. L’équipe de DEV désirait permettre à la communauté de s’approvisionner de façon responsable tout en accélérant l’autonomie alimentaire de la région. Ils rêvaient d'une part de créer des maillages entre les producteurs agroalimentaires afin de déployer un nouveau système d’entraide et de distribution qui améliore leur rentabilité et favorise l’accès à leurs produits. D’autre part, d'éduquer et de sensibiliser la population sur l’offre locale unique et la convaincre de consommer des aliments cultivés ou transformés sur son territoire.La plateforme identitaire s’inspire du territoire nourricier de Vaudreuil-Soulanges, de l’accessibilité et de la synergie collective. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cc6362cbbaea21581cc9f192ea16b0853bdefbd21701d3367c734478750862d6/HVS-M-BOUCHER-4.png" data-mid="233895314" border="0" src="https://freight.cargo.site/w/1000/i/cc6362cbbaea21581cc9f192ea16b0853bdefbd21701d3367c734478750862d6/HVS-M-BOUCHER-4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d348c26952ee644bf4d50f3b4bc9d3580684bdd99bae81583515bd4cdac030f9/HVS-M-BOUCHER-3.jpg" data-mid="233903308" border="0" src="https://freight.cargo.site/w/1000/i/d348c26952ee644bf4d50f3b4bc9d3580684bdd99bae81583515bd4cdac030f9/HVS-M-BOUCHER-3.jpg" /> Le monogramme “H” est créé à partir d’un maillage organique dont les formes évoquent les attributs géographiques (routes, ruisseaux, berges) et humains (coopération, engagement, passion) essentiels au développement de l’accessibilité aux produits locaux. <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/690705b32706619fe88c61afe252b17cafeb0a333b90c8443d6ff229756cd838/HVS-M-BOUCHER-5.jpg" data-mid="233895315" border="0" src="https://freight.cargo.site/w/960/i/690705b32706619fe88c61afe252b17cafeb0a333b90c8443d6ff229756cd838/HVS-M-BOUCHER-5.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94583f51a699e40099d7866ee646a817c58ddc87ec38ce67a59db85c579f1edc/HVS-M-BOUCHER-6.jpg" data-mid="233895316" border="0" src="https://freight.cargo.site/w/960/i/94583f51a699e40099d7866ee646a817c58ddc87ec38ce67a59db85c579f1edc/HVS-M-BOUCHER-6.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f9c79d5d00a1aa640c2acb667c31f9f51035316d96752148085698495830b21/HVS-M-BOUCHER-10.jpg" data-mid="233895322" border="0" src="https://freight.cargo.site/w/1000/i/7f9c79d5d00a1aa640c2acb667c31f9f51035316d96752148085698495830b21/HVS-M-BOUCHER-10.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e03b6ec62a2446f7e8761f38dbdbaa7d4c15a4cf2a2d32318b66804580818e1d/HVS-M-BOUCHER-8.gif" data-mid="233896722" border="0" src="https://freight.cargo.site/w/960/i/e03b6ec62a2446f7e8761f38dbdbaa7d4c15a4cf2a2d32318b66804580818e1d/HVS-M-BOUCHER-8.gif" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ba33092a82f5e8379199661231e780d54fa7633259b81a66963bd414e427a5e/HVS-M-BOUCHER-9.jpg" data-mid="233895321" border="0" src="https://freight.cargo.site/w/960/i/7ba33092a82f5e8379199661231e780d54fa7633259b81a66963bd414e427a5e/HVS-M-BOUCHER-9.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/214f1ecbc36c88f001436ce92eef8adb8508d9272a8dac10f379d07b5e6a33ee/HVS-M-BOUCHER-13-B.jpg" data-mid="233895327" border="0" src="https://freight.cargo.site/w/960/i/214f1ecbc36c88f001436ce92eef8adb8508d9272a8dac10f379d07b5e6a33ee/HVS-M-BOUCHER-13-B.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5256e539ae9b02fe6c367eea2afa5938a11e36a5a1d1ad7d46c1f138a21aea26/HVS-M-BOUCHER-typo-2.gif" data-mid="233902195" border="0" src="https://freight.cargo.site/w/960/i/5256e539ae9b02fe6c367eea2afa5938a11e36a5a1d1ad7d46c1f138a21aea26/HVS-M-BOUCHER-typo-2.gif" /> Le camion est entièrement enveloppé par une texture inspirée du monogramme. Ce geste permet d’exprimer la marque avec grande vitalité, en plus de faire tourner les regards partout sur son passage. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5471b484e36bcc7b6e988815cb3671c64ab3d6695bc4b7bc4564c5d08966398/HVS-M-BOUCHER-11.jpg" data-mid="233895323" border="0" src="https://freight.cargo.site/w/1000/i/e5471b484e36bcc7b6e988815cb3671c64ab3d6695bc4b7bc4564c5d08966398/HVS-M-BOUCHER-11.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e41d47f30cdad7a34fbf1be4d79364f3b7d22eb4fb4c46ea6ae62f4d46ac33ff/HVS-M-BOUCHER-7.jpg" data-mid="233895317" border="0" src="https://freight.cargo.site/w/1000/i/e41d47f30cdad7a34fbf1be4d79364f3b7d22eb4fb4c46ea6ae62f4d46ac33ff/HVS-M-BOUCHER-7.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8142262ecc9e5227a7f03753c22310fbe70afb662bb252052b4436fac38e7c74/HVS-M-BOUCHER-14.jpg" data-mid="233896778" border="0" src="https://freight.cargo.site/w/1000/i/8142262ecc9e5227a7f03753c22310fbe70afb662bb252052b4436fac38e7c74/HVS-M-BOUCHER-14.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5f5b23b4d9b5865222bb66dce0ddf3af825a67797d04a99f367dd90d01edc200/HVS-M-BOUCHER-12-B.jpg" data-mid="233895325" border="0" src="https://freight.cargo.site/w/960/i/5f5b23b4d9b5865222bb66dce0ddf3af825a67797d04a99f367dd90d01edc200/HVS-M-BOUCHER-12-B.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09a4d1bbcfc53792a411dc6ce6b92668383b9cebe68c9e3a4571d0760dbf9337/HVS-M-BOUCHER-12-A.jpg" data-mid="233895324" border="0" src="https://freight.cargo.site/w/960/i/09a4d1bbcfc53792a411dc6ce6b92668383b9cebe68c9e3a4571d0760dbf9337/HVS-M-BOUCHER-12-A.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cef4f940f2461cf8205a66049c196b83c2cbe0166c50da73309ffae56ce156d8/HVS-M-BOUCHER-13-B.jpg" data-mid="233902122" border="0" src="https://freight.cargo.site/w/960/i/cef4f940f2461cf8205a66049c196b83c2cbe0166c50da73309ffae56ce156d8/HVS-M-BOUCHER-13-B.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cfe2b94b906c8303d80a8b1a83a399fe5677cbd5feb30a8283c4e01f5ab85acd/HVS-M-BOUCHER-13-A.jpg" data-mid="233895326" border="0" src="https://freight.cargo.site/w/960/i/cfe2b94b906c8303d80a8b1a83a399fe5677cbd5feb30a8283c4e01f5ab85acd/HVS-M-BOUCHER-13-A.jpg" /> Des éléments promotionnels tels que la casquette, le sac rétilisable à provisions, l’auto-collant et l’épinglette permettent aux locavores (producteurs, citoyens, distributeurs, restaurateurs, etc.) d’adhérer aux valeurs du Hub et de les faire rayonner, au niveau commercial aussi bien que personel. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d30418b843e0690c93c409c4eae5f103f3c3c151e3005d93f61b9931d01b6d93/HVS-M-BOUCHER-16.jpg" data-mid="233895330" border="0" src="https://freight.cargo.site/w/1000/i/d30418b843e0690c93c409c4eae5f103f3c3c151e3005d93f61b9931d01b6d93/HVS-M-BOUCHER-16.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b9865c3d99c6f33ff378a5ec07152fb2b52caf28d257811abb0c31c4197d447/HVS-M-BOUCHER-15.jpg" data-mid="233895329" border="0" src="https://freight.cargo.site/w/1000/i/8b9865c3d99c6f33ff378a5ec07152fb2b52caf28d257811abb0c31c4197d447/HVS-M-BOUCHER-15.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/317b05ab1779a2dc5e2cd12e43dc41c33152f3b20ebfa3b4e7756995dfb0a5f2/HVS-M-BOUCHER-17.jpg" data-mid="233895331" border="0" src="https://freight.cargo.site/w/1000/i/317b05ab1779a2dc5e2cd12e43dc41c33152f3b20ebfa3b4e7756995dfb0a5f2/HVS-M-BOUCHER-17.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5d1b4a283ea2db761e05d068617a51345d976f721dfaa60a9c603f03ef668179/HVS-M-BOUCHER-18.jpg" data-mid="233895332" border="0" src="https://freight.cargo.site/w/1000/i/5d1b4a283ea2db761e05d068617a51345d976f721dfaa60a9c603f03ef668179/HVS-M-BOUCHER-18.jpg" /> Voir l'étude de cas complète Agence : RümkerClient : Développement (DEV) Vaudreuil-Soulanges Design graphique :&nbsp;Mélanie Boucher Stratégie et animation des ateliers : Maxime Desjardins Photographie : Les photos sont présentées à titre de direction artistique seulement (Sources : Stocksy / Virginie Gosselin) ︎︎︎ ︎︎︎