https://boucher.cargo.site Mélanie Boucher Thu, 05 Jun 2025 16:05:39 +0000 https://boucher.cargo.site en https://boucher.cargo.site/MENU-Mobile Wed, 20 Jan 2021 21:21:59 +0000 Mélanie Boucher https://boucher.cargo.site/MENU-Mobile ACCUEIL DIRECTION &amp; DESIGN ILLUSTRATION À PROPOS CONTACT © 2022 Mélanie Boucher ︎ &nbsp;︎ &nbsp; ︎ https://boucher.cargo.site/Selection Mon, 11 May 2020 19:30:17 +0000 Mélanie Boucher https://boucher.cargo.site/Selection Hypernature par La ferme Pousse-Menu <img width="2800" height="1865" width_o="2800" height_o="1865" data-src="https://freight.cargo.site/t/original/i/fbc8333c85bee049cb9ef0446ad9deeafd83363115f11206f8e440780020fb35/de3743134967257.6241bf2320b8a.jpg" data-mid="143840035" border="0" src="https://freight.cargo.site/w/1000/i/fbc8333c85bee049cb9ef0446ad9deeafd83363115f11206f8e440780020fb35/de3743134967257.6241bf2320b8a.jpg" /> Circular Design for Fashion One Show — Gold Pencil HUB Alimentaire Vaudreuil-Soulanges <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1d71f111df2e1059d0ec7d576bc69e463cb0699dccf00a67078d579ec223fbcf/Chloro-Chicout-Facade1920x1080.jpg" data-mid="223230131" border="0" src="https://freight.cargo.site/w/1000/i/1d71f111df2e1059d0ec7d576bc69e463cb0699dccf00a67078d579ec223fbcf/Chloro-Chicout-Facade1920x1080.jpg" /> Chlorophylle <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8e76b4932883d073ead81ecc789eccf00950f6dcaeeaebb5793c901ffafa9f40/QDS_12.png" data-mid="212365914" border="0" src="https://freight.cargo.site/w/1000/i/8e76b4932883d073ead81ecc789eccf00950f6dcaeeaebb5793c901ffafa9f40/QDS_12.png" /> Pas en claquant des doigtsPrix Distinction de Tourisme Montréal (2024) Catégorie Ressources humaines — Meilleure initiative <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/372606127c7e9c3b9e0d0c5fb3e20cbf595ec9409c8e702e8ed80fb3f5c43f62/IMPACT_Couverture.gif" data-mid="246652361" border="0" src="https://freight.cargo.site/w/1000/i/372606127c7e9c3b9e0d0c5fb3e20cbf595ec9409c8e702e8ed80fb3f5c43f62/IMPACT_Couverture.gif" /> Industries mobilisées pour l’action climatique et la transition(IMPACT) <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/37242a7db84f1bff713cbdc047e90cfcc89e3d8d5ab16b26b501f546d06b2185/QNP_mboucher_16.jpg" data-mid="240350128" border="0" src="https://freight.cargo.site/w/1000/i/37242a7db84f1bff713cbdc047e90cfcc89e3d8d5ab16b26b501f546d06b2185/QNP_mboucher_16.jpg" /> Québec Net Positif (QNP) <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/6657e5130af9b0682bbbbe47a24e5b60b6613c6ce8fb3d8170484cbe0e297b82/BALNEA_Campagne_2024_Enveloppe.jpg" data-mid="223590422" border="0" src="https://freight.cargo.site/w/1000/i/6657e5130af9b0682bbbbe47a24e5b60b6613c6ce8fb3d8170484cbe0e297b82/BALNEA_Campagne_2024_Enveloppe.jpg" /> BALNEA spa + réserve thermale <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b14414655fedb391459868f1dc6b34613dcdf303094297054192f998c3ee828b/Helix15.jpg" data-mid="70616829" border="0" src="https://freight.cargo.site/w/1000/i/b14414655fedb391459868f1dc6b34613dcdf303094297054192f998c3ee828b/Helix15.jpg" /> Helix — Vidéotron <img width="1500" height="2100" width_o="1500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/f067412d476375e17f9e70dfae58938a0b3e14b8154d5631ec646de42e2acc05/snow-man-5-deboss.jpg" data-mid="95990044" border="0" src="https://freight.cargo.site/w/1000/i/f067412d476375e17f9e70dfae58938a0b3e14b8154d5631ec646de42e2acc05/snow-man-5-deboss.jpg" /> Carte de Noël <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/08d01939f504181a250bef0f54d86748fbcbfe69b8ef19d17be5196ef55a2ebb/OATBOX_img02.png" data-mid="212485636" border="0" src="https://freight.cargo.site/w/1000/i/08d01939f504181a250bef0f54d86748fbcbfe69b8ef19d17be5196ef55a2ebb/OATBOX_img02.png" /> Oatbox <img width="1024" height="1536" width_o="1024" height_o="1536" data-src="https://freight.cargo.site/t/original/i/3bb3dca570826761a5d5298b33bd723f4ee8bc43ec1ffd844f48586098b0cda3/Aeromag_Frame-06-1-1024x1536.jpg" data-mid="212429973" border="0" src="https://freight.cargo.site/w/1000/i/3bb3dca570826761a5d5298b33bd723f4ee8bc43ec1ffd844f48586098b0cda3/Aeromag_Frame-06-1-1024x1536.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b5e8616014544b19c2b6f64f60a3111d8f8971e9cb6d282f746fc04705bd3c1/Aeromag_Frame-11-1.png" data-mid="212429642" border="0" src="https://freight.cargo.site/w/960/i/8b5e8616014544b19c2b6f64f60a3111d8f8971e9cb6d282f746fc04705bd3c1/Aeromag_Frame-11-1.png" /> Aeromag <img width="1950" height="1200" width_o="1950" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6b6c190c45f45ff691c1d2be35772979e6acd3fa8efd8848bb89e242d7944b30/Behance_Portage_Gin4.jpg" data-mid="70617027" border="0" src="https://freight.cargo.site/w/1000/i/6b6c190c45f45ff691c1d2be35772979e6acd3fa8efd8848bb89e242d7944b30/Behance_Portage_Gin4.jpg" /> Gin Portage <img width="2400" height="1500" width_o="2400" height_o="1500" data-src="https://freight.cargo.site/t/original/i/813031bb7e44ef1162d5e02c649c02de9ff2bbe4034aa4c349e1ed10eafc148e/annexair-behance2.png" data-mid="85836516" border="0" src="https://freight.cargo.site/w/1000/i/813031bb7e44ef1162d5e02c649c02de9ff2bbe4034aa4c349e1ed10eafc148e/annexair-behance2.png" /> Annexair <img width="2000" height="1501" width_o="2000" height_o="1501" data-src="https://freight.cargo.site/t/original/i/d57c8095f7996ed6b4ff7c22efc54237b1f5182eca7a425db3c568546ba3b176/t-cv-italie-mboucher.jpg" data-mid="85461111" border="0" src="https://freight.cargo.site/w/1000/i/d57c8095f7996ed6b4ff7c22efc54237b1f5182eca7a425db3c568546ba3b176/t-cv-italie-mboucher.jpg" /> Courrier Vinicole Perfetto <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2d30aa384469924deb07c61d0048bb18b83d974db96705256fc071aaf2ab7f2d/JCCM_10.png" data-mid="212365684" border="0" src="https://freight.cargo.site/w/1000/i/2d30aa384469924deb07c61d0048bb18b83d974db96705256fc071aaf2ab7f2d/JCCM_10.png" /> Jeune Chambre de commerce de Montréal (JCCM) <img width="1900" height="1084" width_o="1900" height_o="1084" data-src="https://freight.cargo.site/t/original/i/e091405e22c76fd6a6213d8c98ded7d06a422cc57188a7bcd709f1b737e0a555/carte_postale_motion_o.gif" data-mid="73202325" border="0" src="https://freight.cargo.site/w/1000/i/e091405e22c76fd6a6213d8c98ded7d06a422cc57188a7bcd709f1b737e0a555/carte_postale_motion_o.gif" /> Restaurant Tbsp. <img width="2500" height="1660" width_o="2500" height_o="1660" data-src="https://freight.cargo.site/t/original/i/fdfc46bf27cbca185e0a13885354ebb8252d522d611cf4274420e00aaa22055c/ela_sign2.jpg" data-mid="212429660" border="0" src="https://freight.cargo.site/w/1000/i/fdfc46bf27cbca185e0a13885354ebb8252d522d611cf4274420e00aaa22055c/ela_sign2.jpg" /> Evelyne Leclerc Acupuncture <img width="1238" height="1598" width_o="1238" height_o="1598" data-src="https://freight.cargo.site/t/original/i/a4465026ec16a54be45b8387323e7733a06eb28ecfc6e867696561dd43e27f69/L-Lloyd-Texture-Metallique.png" data-mid="93420013" border="0" src="https://freight.cargo.site/w/1000/i/a4465026ec16a54be45b8387323e7733a06eb28ecfc6e867696561dd43e27f69/L-Lloyd-Texture-Metallique.png" />Restaurant Lloyd <img width="600" height="427" width_o="600" height_o="427" data-src="https://freight.cargo.site/t/original/i/ac121f282aa0d552a7faa58ee9a0dc184546317a292076ec3adca083571acccf/mir-s3-cdn-cf.behance.net-11852139191943644.jpg" data-mid="85840308" border="0" src="https://freight.cargo.site/w/600/i/ac121f282aa0d552a7faa58ee9a0dc184546317a292076ec3adca083571acccf/mir-s3-cdn-cf.behance.net-11852139191943644.jpg" /> C2-MTL <img width="5616" height="3744" width_o="5616" height_o="3744" data-src="https://freight.cargo.site/t/original/i/be0ffed152f0c92576f93b56a41dd46b407306d3125691fa0929fb90a9f76f8f/chartier_grafika-145.jpg" data-mid="72948577" border="0" src="https://freight.cargo.site/w/1000/i/be0ffed152f0c92576f93b56a41dd46b407306d3125691fa0929fb90a9f76f8f/chartier_grafika-145.jpg" /> Chartier, Créateur d’harmonie <img width="576" height="576" width_o="576" height_o="576" data-src="https://freight.cargo.site/t/original/i/6e6af03a2d404e8ba4bfab99b5961571379cb0e98cc4d75a5d5936837ecd3e6f/Miralis_03-576x576.jpg" data-mid="212430005" border="0" src="https://freight.cargo.site/w/576/i/6e6af03a2d404e8ba4bfab99b5961571379cb0e98cc4d75a5d5936837ecd3e6f/Miralis_03-576x576.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/b4c822cb2c2f38ea92f539cf50b17f2460f057c5cc6674b167c9cad7a87d70d5/Miralis-Header.png" data-mid="212430441" border="0" src="https://freight.cargo.site/w/1000/i/b4c822cb2c2f38ea92f539cf50b17f2460f057c5cc6674b167c9cad7a87d70d5/Miralis-Header.png" /> <img width="1024" height="1364" width_o="1024" height_o="1364" data-src="https://freight.cargo.site/t/original/i/e6c55770992b5ee2b945797aa1849c3f00a8745855674d82e7aeb3e635ff0f70/Miralis_12-1024x1364.jpg" data-mid="212377311" border="0" src="https://freight.cargo.site/w/1000/i/e6c55770992b5ee2b945797aa1849c3f00a8745855674d82e7aeb3e635ff0f70/Miralis_12-1024x1364.jpg" /> Des cuisines pensées pour la vie Miralis <img width="2800" height="1999" width_o="2800" height_o="1999" data-src="https://freight.cargo.site/t/original/i/ceae373e13b937295cf9684ef9c3de930dee8cb273cf1a8ecf440ebdc790842c/2e2af171495993.5c2e5c279fb4c.png" data-mid="71543019" border="0" src="https://freight.cargo.site/w/1000/i/ceae373e13b937295cf9684ef9c3de930dee8cb273cf1a8ecf440ebdc790842c/2e2af171495993.5c2e5c279fb4c.png" /> 7 Deadly Shorts <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/73092b930078d5466d07c321047aed60161791ea30e70d5fb5fb752ae088aed7/cafe-touche-cover.jpg" data-mid="83463277" border="0" src="https://freight.cargo.site/w/1000/i/73092b930078d5466d07c321047aed60161791ea30e70d5fb5fb752ae088aed7/cafe-touche-cover.jpg" /> Café Touché <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2d479163302e22004da2027dee0d3deebef3d749f165ebc052773dde53f28ed1/CV-raisin-Cover.jpg" data-mid="83461807" border="0" src="https://freight.cargo.site/w/1000/i/2d479163302e22004da2027dee0d3deebef3d749f165ebc052773dde53f28ed1/CV-raisin-Cover.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/32257f8d9c626ad46ab6e0fc6e415490d379910df361df3fa886702c065e6275/_A_L8385.jpg" data-mid="212377804" border="0" src="https://freight.cargo.site/w/1000/i/32257f8d9c626ad46ab6e0fc6e415490d379910df361df3fa886702c065e6275/_A_L8385.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/ec9d98b8fc4de6db82f5a12017e6d8d4b7ee5a11783e5c15c426b395c2569c3e/_A_L8249.jpg" data-mid="212377773" border="0" src="https://freight.cargo.site/w/1000/i/ec9d98b8fc4de6db82f5a12017e6d8d4b7ee5a11783e5c15c426b395c2569c3e/_A_L8249.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/29b0c05c8c997e4ef3532982bfe08f7c213943a53f6282bd68f0fd196c21dee4/_A_L8283.jpg" data-mid="212377797" border="0" src="https://freight.cargo.site/w/1000/i/29b0c05c8c997e4ef3532982bfe08f7c213943a53f6282bd68f0fd196c21dee4/_A_L8283.jpg" /> Courrier Vinicole Le Raisin <img width="1501" height="1501" width_o="1501" height_o="1501" data-src="https://freight.cargo.site/t/original/i/20c1edfcd5c8ac1cf3223221f8aa0f13e31489f1d0b35c0827d924d0da53db11/NINI_boucher_fusee_papier_c.png" data-mid="95955401" border="0" src="https://freight.cargo.site/w/1000/i/20c1edfcd5c8ac1cf3223221f8aa0f13e31489f1d0b35c0827d924d0da53db11/NINI_boucher_fusee_papier_c.png" />Objets de maison <img width="1501" height="1072" width_o="1501" height_o="1072" data-src="https://freight.cargo.site/t/original/i/1beb18e088c87c85028f7101caa89cf899c049498e3d58ae544e2c91cc0a629e/Plan-de-travail-1-copie-16PARC_HOCHELAGA_.png" data-mid="85839882" border="0" src="https://freight.cargo.site/w/1000/i/1beb18e088c87c85028f7101caa89cf899c049498e3d58ae544e2c91cc0a629e/Plan-de-travail-1-copie-16PARC_HOCHELAGA_.png" /> Parc Hochelaga https://boucher.cargo.site/A-propos-Footer Mon, 04 Jan 2021 03:24:05 +0000 Mélanie Boucher https://boucher.cargo.site/A-propos-Footer À PROPOS Depuis plus de quinze ans, j’accompagne des organisations dans la création de systèmes de marque et de campagnes de communication. Titulaire d’un baccalauréat en design graphique et forte de nombreuses années d’expérience en communication et en marketing numérique, j’ai développé une pratique qui relie stratégie, contenu et création pour rendre visibles des enjeux parfois abstraits et créer des récits capables d’engager les publics. En savoir plus https://boucher.cargo.site/TOUS Thu, 21 Jan 2021 15:49:52 +0000 Mélanie Boucher https://boucher.cargo.site/TOUS https://boucher.cargo.site/DIRECTION-DESIGN-1 Wed, 30 Dec 2020 03:01:56 +0000 Mélanie Boucher https://boucher.cargo.site/DIRECTION-DESIGN-1 https://boucher.cargo.site/ILLUSTRATION-1 Mon, 04 Jan 2021 04:05:19 +0000 Mélanie Boucher https://boucher.cargo.site/ILLUSTRATION-1 https://boucher.cargo.site/Circular-Design-for-Fashion Fri, 27 May 2022 14:24:45 +0000 Mélanie Boucher https://boucher.cargo.site/Circular-Design-for-Fashion <img width="2800" height="1865" width_o="2800" height_o="1865" data-src="https://freight.cargo.site/t/original/i/fbc8333c85bee049cb9ef0446ad9deeafd83363115f11206f8e440780020fb35/de3743134967257.6241bf2320b8a.jpg" data-mid="143834099" border="0" src="https://freight.cargo.site/w/1000/i/fbc8333c85bee049cb9ef0446ad9deeafd83363115f11206f8e440780020fb35/de3743134967257.6241bf2320b8a.jpg" /> Circular Design for Fashion Ellen MacArthur Foundation Direction, Éditorial, Illustration Textile mills generate one-fifth of the world's industrial water pollution. Dedicated to their goal of creating a circular economy, The Ellen MacArthur Foundation commissioned us and renowned designers from all around the world to co-create the ultimate guide to redesign the future of fashion. The Circular Design for Fashion book shows designers how to apply the three principles of circular design: eliminate waste, circulate products and regenerate nature all while staying fashionable. A work method that is necessary to sustain our ecosystems, but also a powerful driver of creativity and resilience for all players in the industry. A new creative lens to respond to today’s challenges. Circular inside-out, the book was made using a planet positive printing process, run on 100% renewable energy, generating zero-waste. Every part of the production was taken into account to reach carbon neutrality, from the page format to maximize paper use to the waterless and alcohol-free offset press. Each section was designed to reflect a unique fashion collection, using an eclectic and colorful iconography. Graphic elements were inspired by sewing stitches, patterns and symbols linked to the world of couture. The CMYK colours were reinterpreted by switching them to Pantone inks, to match the Foundation’s brand palette while giving the printed object a surprising and distinctive finish. As a result of collaborating with more than 80 circular design practitioners, including big brands, independent labels, fashion designers, fabricants and resale specialists from all around the world, the project was able to reach and inspire a vast community. More than just a book, it is an invitation to embark on a journey of circularity. <img width="2800" height="3025" width_o="2800" height_o="3025" data-src="https://freight.cargo.site/t/original/i/93df7f07ab1ffe1e4f23ec3c2f8472dc7625a18f92b5bfa612cfa3b3482b5914/dc427f134967257.6244967a9bd1f.jpg" data-mid="143834098" border="0" src="https://freight.cargo.site/w/1000/i/93df7f07ab1ffe1e4f23ec3c2f8472dc7625a18f92b5bfa612cfa3b3482b5914/dc427f134967257.6244967a9bd1f.jpg" /> <img width="2800" height="2618" width_o="2800" height_o="2618" data-src="https://freight.cargo.site/t/original/i/5660d82144a7d595d0a7a9b4dc16ecf949859814271e4cc921b6037946b26320/06725f134967257.62421ab82a16e.jpg" data-mid="143834093" border="0" src="https://freight.cargo.site/w/1000/i/5660d82144a7d595d0a7a9b4dc16ecf949859814271e4cc921b6037946b26320/06725f134967257.62421ab82a16e.jpg" /> <img width="1400" height="932" width_o="1400" height_o="932" data-src="https://freight.cargo.site/t/original/i/e51453d15b319789187471098778be40bc08b47a04d29ccf835338049497cae2/7e656e134967257.625593845dfaa.gif" data-mid="143834090" border="0" src="https://freight.cargo.site/w/1000/i/e51453d15b319789187471098778be40bc08b47a04d29ccf835338049497cae2/7e656e134967257.625593845dfaa.gif" /> <img width="2800" height="1865" width_o="2800" height_o="1865" data-src="https://freight.cargo.site/t/original/i/19791134dc5b24f3c73edce8d468885d6505d7850d2850a048f09e3b806ea7d7/ec8b6c134967257.6244db1d32a4b.jpg" data-mid="143834101" border="0" src="https://freight.cargo.site/w/1000/i/19791134dc5b24f3c73edce8d468885d6505d7850d2850a048f09e3b806ea7d7/ec8b6c134967257.6244db1d32a4b.jpg" /> <img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/85ec62a1816abbac453119b012486807d841e38646c38b04ceff0f3a076c646f/af94c7134967257.6244bbe720f75.gif" data-mid="143834095" border="0" src="https://freight.cargo.site/w/1000/i/85ec62a1816abbac453119b012486807d841e38646c38b04ceff0f3a076c646f/af94c7134967257.6244bbe720f75.gif" /> <img width="2800" height="1865" width_o="2800" height_o="1865" data-src="https://freight.cargo.site/t/original/i/3a61840f76d114c9f5a666dd3b94a7316005276442d193f30a3c7653ecb9a6df/19c239134967257.62559a8072e1e.jpg" data-mid="143834092" border="0" src="https://freight.cargo.site/w/1000/i/3a61840f76d114c9f5a666dd3b94a7316005276442d193f30a3c7653ecb9a6df/19c239134967257.62559a8072e1e.jpg" /> <img width="1400" height="600" width_o="1400" height_o="600" data-src="https://freight.cargo.site/t/original/i/98c05a7af8c37b45b148439a92810f81fd13ed32851f55846bf0030eb316a200/d700c6134967257.6255df331e48f.gif" data-mid="143834631" border="0" src="https://freight.cargo.site/w/1000/i/98c05a7af8c37b45b148439a92810f81fd13ed32851f55846bf0030eb316a200/d700c6134967257.6255df331e48f.gif" /> <img width="2800" height="3008" width_o="2800" height_o="3008" data-src="https://freight.cargo.site/t/original/i/361eeadbaf550db6aea3a5e83adfdced914e0b752c8a857667b146737b877c45/7ef663134967257.62559fd73c2e7.jpg" data-mid="143834091" border="0" src="https://freight.cargo.site/w/1000/i/361eeadbaf550db6aea3a5e83adfdced914e0b752c8a857667b146737b877c45/7ef663134967257.62559fd73c2e7.jpg" /> <img width="1400" height="525" width_o="1400" height_o="525" data-src="https://freight.cargo.site/t/original/i/ebb79587e7cb828e2f2d39750be04703c0df3bdb2ae07ae8743b07f4b845a342/0cc413134967257.62698f3f1565c.gif" data-mid="143834764" border="0" src="https://freight.cargo.site/w/1000/i/ebb79587e7cb828e2f2d39750be04703c0df3bdb2ae07ae8743b07f4b845a342/0cc413134967257.62698f3f1565c.gif" /> <img width="2800" height="2618" width_o="2800" height_o="2618" data-src="https://freight.cargo.site/t/original/i/ba1ec7df975f55744ac4dbb0554e5dfe83054a028288917b53dd267be7f88ab9/3bee26134967257.62422828528a1.jpg" data-mid="143834089" border="0" src="https://freight.cargo.site/w/1000/i/ba1ec7df975f55744ac4dbb0554e5dfe83054a028288917b53dd267be7f88ab9/3bee26134967257.62422828528a1.jpg" /> <img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/745f81e551605087535c55881e4972155fe2cd98329c98cbef7e8c2899a3ed17/176928134967257.6244bbe720725.gif" data-mid="143834816" border="0" src="https://freight.cargo.site/w/1000/i/745f81e551605087535c55881e4972155fe2cd98329c98cbef7e8c2899a3ed17/176928134967257.6244bbe720725.gif" /> <img width="2800" height="1865" width_o="2800" height_o="1865" data-src="https://freight.cargo.site/t/original/i/bfe144f9da7d7e925e49f76310911550b94991200202162f2ff95f8e500a8fa5/e6a5b5134967257.6246046613cc6.jpg" data-mid="143834100" border="0" src="https://freight.cargo.site/w/1000/i/bfe144f9da7d7e925e49f76310911550b94991200202162f2ff95f8e500a8fa5/e6a5b5134967257.6246046613cc6.jpg" /> <img width="2800" height="2660" width_o="2800" height_o="2660" data-src="https://freight.cargo.site/t/original/i/80306f30b3c98754aa47d45077c6ca25c04eac98ecbdb931a1c908e7d0a8dc0e/ef744a134967257.6255a1d5c2338.jpg" data-mid="143834102" border="0" src="https://freight.cargo.site/w/1000/i/80306f30b3c98754aa47d45077c6ca25c04eac98ecbdb931a1c908e7d0a8dc0e/ef744a134967257.6255a1d5c2338.jpg" /> Agency: Sid Lee Design Director: Marie-Elaine Benoit Art Direction and Graphic Design: Mélanie Boucher, Marie Chénier&nbsp; Illustrations: Marie Chénier, Benjamin Lamingo L'écuyer Coordination and Production: Marie-Christine Aucoin, Marie-Christine Côté, Annie Dufresne Photographer (Case Study): Charles Vary Print Production: M&amp;H Polystudios Printer:&nbsp;Seacourt Client: Ellen MacArthur Foundation Circular Design for Fashion Programme Manager: Elodie Rousselot Circular Design for Fashion Analyst: Egoitz Tellitu Diez Make Fashion Circular Analyst: Cornélie Martin Former Make Fashion Circular Lead: François Souchet Make Fashion Circular Lead: Laura Balmond Circular Design Programme Lead: Joe Illes Executive Lead, Systemic Initiatives: Rob Opsomer Chief Executive: Andrew Morlet Award :&nbsp;2022 One Show - Editorial / Books - Gold Pencil ︎︎︎ ︎︎︎ https://boucher.cargo.site/JCCM Wed, 05 Jun 2024 14:38:27 +0000 Mélanie Boucher https://boucher.cargo.site/JCCM <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0182fefb360011af28359c0edc724b2fdf6d1d1f0928aa6420afd41359c722b4/jccm-header.png" data-mid="212363786" border="0" src="https://freight.cargo.site/w/1000/i/0182fefb360011af28359c0edc724b2fdf6d1d1f0928aa6420afd41359c722b4/jccm-header.png" /> Jeune chambre de Commerce de Montréal (JCCM) Direction, Identité, Éditorial La vision de la Jeune Chambre de commerce de Montréal (JCCM) est de contribuer à bâtir une société progressiste, inclusive et économiquement durable à travers le développement, la représentation et le rayonnement de la relève d’affaires montréalaise. Âgée de plus de 90 ans, l'organisation a souhaité se dissocier d’une perception vieillissante, cloisonnée et homogène. Un positionnement et une image de marque s’inscrivant dans son histoire progressiste ont permis de mettre de l’avant sa diversité, son engagement et son accessibilité. La nouvelle identité de la JCCM reflète le caractère audacieux de la jeunesse, tout en évoquant la maturité attendue d’une chambre de commerce. Le logo modulaire offre une pluralité de possibilités, en référence à la diversité. Les caractères typographiques ronds et fluides expriment à la fois les notions de parcours et d’accompagnement. La nouvelle tonalité, exprimée par la signature de campagne « Le changement passe par vous », est affirmée et invitante. Voir le projet entier ︎︎︎ ︎︎︎ https://boucher.cargo.site/HUB-Alimentaire-Vaudreuil-Soulanges Thu, 29 May 2025 14:40:50 +0000 Mélanie Boucher https://boucher.cargo.site/HUB-Alimentaire-Vaudreuil-Soulanges HUB Alimentaire Vaudreuil-Soulanges Identité, Direction Avec son projet collectif et rassembleur, le Hub alimentaire, Développement (DEV) Vaudreuil-Soulanges souhaitait rapprocher les producteurs agroalimentaires de leur clientèle. L’équipe de DEV désirait permettre à la communauté de s’approvisionner de façon responsable tout en accélérant l’autonomie alimentaire de la région. Ils rêvaient d'une part de créer des maillages entre les producteurs agroalimentaires afin de déployer un nouveau système d’entraide et de distribution qui améliore leur rentabilité et favorise l’accès à leurs produits. D’autre part, d'éduquer et de sensibiliser la population sur l’offre locale unique et la convaincre de consommer des aliments cultivés ou transformés sur son territoire.La plateforme identitaire s’inspire du territoire nourricier de Vaudreuil-Soulanges, de l’accessibilité et de la synergie collective. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cc6362cbbaea21581cc9f192ea16b0853bdefbd21701d3367c734478750862d6/HVS-M-BOUCHER-4.png" data-mid="233895314" border="0" src="https://freight.cargo.site/w/1000/i/cc6362cbbaea21581cc9f192ea16b0853bdefbd21701d3367c734478750862d6/HVS-M-BOUCHER-4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d348c26952ee644bf4d50f3b4bc9d3580684bdd99bae81583515bd4cdac030f9/HVS-M-BOUCHER-3.jpg" data-mid="233903308" border="0" src="https://freight.cargo.site/w/1000/i/d348c26952ee644bf4d50f3b4bc9d3580684bdd99bae81583515bd4cdac030f9/HVS-M-BOUCHER-3.jpg" /> Le monogramme “H” est créé à partir d’un maillage organique dont les formes évoquent les attributs géographiques (routes, ruisseaux, berges) et humains (coopération, engagement, passion) essentiels au développement de l’accessibilité aux produits locaux. <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/690705b32706619fe88c61afe252b17cafeb0a333b90c8443d6ff229756cd838/HVS-M-BOUCHER-5.jpg" data-mid="233895315" border="0" src="https://freight.cargo.site/w/960/i/690705b32706619fe88c61afe252b17cafeb0a333b90c8443d6ff229756cd838/HVS-M-BOUCHER-5.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94583f51a699e40099d7866ee646a817c58ddc87ec38ce67a59db85c579f1edc/HVS-M-BOUCHER-6.jpg" data-mid="233895316" border="0" src="https://freight.cargo.site/w/960/i/94583f51a699e40099d7866ee646a817c58ddc87ec38ce67a59db85c579f1edc/HVS-M-BOUCHER-6.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f9c79d5d00a1aa640c2acb667c31f9f51035316d96752148085698495830b21/HVS-M-BOUCHER-10.jpg" data-mid="233895322" border="0" src="https://freight.cargo.site/w/1000/i/7f9c79d5d00a1aa640c2acb667c31f9f51035316d96752148085698495830b21/HVS-M-BOUCHER-10.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e03b6ec62a2446f7e8761f38dbdbaa7d4c15a4cf2a2d32318b66804580818e1d/HVS-M-BOUCHER-8.gif" data-mid="233896722" border="0" src="https://freight.cargo.site/w/960/i/e03b6ec62a2446f7e8761f38dbdbaa7d4c15a4cf2a2d32318b66804580818e1d/HVS-M-BOUCHER-8.gif" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ba33092a82f5e8379199661231e780d54fa7633259b81a66963bd414e427a5e/HVS-M-BOUCHER-9.jpg" data-mid="233895321" border="0" src="https://freight.cargo.site/w/960/i/7ba33092a82f5e8379199661231e780d54fa7633259b81a66963bd414e427a5e/HVS-M-BOUCHER-9.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/214f1ecbc36c88f001436ce92eef8adb8508d9272a8dac10f379d07b5e6a33ee/HVS-M-BOUCHER-13-B.jpg" data-mid="233895327" border="0" src="https://freight.cargo.site/w/960/i/214f1ecbc36c88f001436ce92eef8adb8508d9272a8dac10f379d07b5e6a33ee/HVS-M-BOUCHER-13-B.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5256e539ae9b02fe6c367eea2afa5938a11e36a5a1d1ad7d46c1f138a21aea26/HVS-M-BOUCHER-typo-2.gif" data-mid="233902195" border="0" src="https://freight.cargo.site/w/960/i/5256e539ae9b02fe6c367eea2afa5938a11e36a5a1d1ad7d46c1f138a21aea26/HVS-M-BOUCHER-typo-2.gif" /> Le camion est entièrement enveloppé par une texture inspirée du monogramme. Ce geste permet d’exprimer la marque avec grande vitalité, en plus de faire tourner les regards partout sur son passage. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5471b484e36bcc7b6e988815cb3671c64ab3d6695bc4b7bc4564c5d08966398/HVS-M-BOUCHER-11.jpg" data-mid="233895323" border="0" src="https://freight.cargo.site/w/1000/i/e5471b484e36bcc7b6e988815cb3671c64ab3d6695bc4b7bc4564c5d08966398/HVS-M-BOUCHER-11.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e41d47f30cdad7a34fbf1be4d79364f3b7d22eb4fb4c46ea6ae62f4d46ac33ff/HVS-M-BOUCHER-7.jpg" data-mid="233895317" border="0" src="https://freight.cargo.site/w/1000/i/e41d47f30cdad7a34fbf1be4d79364f3b7d22eb4fb4c46ea6ae62f4d46ac33ff/HVS-M-BOUCHER-7.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8142262ecc9e5227a7f03753c22310fbe70afb662bb252052b4436fac38e7c74/HVS-M-BOUCHER-14.jpg" data-mid="233896778" border="0" src="https://freight.cargo.site/w/1000/i/8142262ecc9e5227a7f03753c22310fbe70afb662bb252052b4436fac38e7c74/HVS-M-BOUCHER-14.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5f5b23b4d9b5865222bb66dce0ddf3af825a67797d04a99f367dd90d01edc200/HVS-M-BOUCHER-12-B.jpg" data-mid="233895325" border="0" src="https://freight.cargo.site/w/960/i/5f5b23b4d9b5865222bb66dce0ddf3af825a67797d04a99f367dd90d01edc200/HVS-M-BOUCHER-12-B.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09a4d1bbcfc53792a411dc6ce6b92668383b9cebe68c9e3a4571d0760dbf9337/HVS-M-BOUCHER-12-A.jpg" data-mid="233895324" border="0" src="https://freight.cargo.site/w/960/i/09a4d1bbcfc53792a411dc6ce6b92668383b9cebe68c9e3a4571d0760dbf9337/HVS-M-BOUCHER-12-A.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cef4f940f2461cf8205a66049c196b83c2cbe0166c50da73309ffae56ce156d8/HVS-M-BOUCHER-13-B.jpg" data-mid="233902122" border="0" src="https://freight.cargo.site/w/960/i/cef4f940f2461cf8205a66049c196b83c2cbe0166c50da73309ffae56ce156d8/HVS-M-BOUCHER-13-B.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cfe2b94b906c8303d80a8b1a83a399fe5677cbd5feb30a8283c4e01f5ab85acd/HVS-M-BOUCHER-13-A.jpg" data-mid="233895326" border="0" src="https://freight.cargo.site/w/960/i/cfe2b94b906c8303d80a8b1a83a399fe5677cbd5feb30a8283c4e01f5ab85acd/HVS-M-BOUCHER-13-A.jpg" /> Des éléments promotionnels tels que la casquette, le sac rétilisable à provisions, l’auto-collant et l’épinglette permettent aux locavores (producteurs, citoyens, distributeurs, restaurateurs, etc.) d’adhérer aux valeurs du Hub et de les faire rayonner, au niveau commercial aussi bien que personel. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d30418b843e0690c93c409c4eae5f103f3c3c151e3005d93f61b9931d01b6d93/HVS-M-BOUCHER-16.jpg" data-mid="233895330" border="0" src="https://freight.cargo.site/w/1000/i/d30418b843e0690c93c409c4eae5f103f3c3c151e3005d93f61b9931d01b6d93/HVS-M-BOUCHER-16.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b9865c3d99c6f33ff378a5ec07152fb2b52caf28d257811abb0c31c4197d447/HVS-M-BOUCHER-15.jpg" data-mid="233895329" border="0" src="https://freight.cargo.site/w/1000/i/8b9865c3d99c6f33ff378a5ec07152fb2b52caf28d257811abb0c31c4197d447/HVS-M-BOUCHER-15.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/317b05ab1779a2dc5e2cd12e43dc41c33152f3b20ebfa3b4e7756995dfb0a5f2/HVS-M-BOUCHER-17.jpg" data-mid="233895331" border="0" src="https://freight.cargo.site/w/1000/i/317b05ab1779a2dc5e2cd12e43dc41c33152f3b20ebfa3b4e7756995dfb0a5f2/HVS-M-BOUCHER-17.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5d1b4a283ea2db761e05d068617a51345d976f721dfaa60a9c603f03ef668179/HVS-M-BOUCHER-18.jpg" data-mid="233895332" border="0" src="https://freight.cargo.site/w/1000/i/5d1b4a283ea2db761e05d068617a51345d976f721dfaa60a9c603f03ef668179/HVS-M-BOUCHER-18.jpg" /> Voir l'étude de cas complète Agence : RümkerClient : Développement (DEV) Vaudreuil-Soulanges Design graphique :&nbsp;Mélanie Boucher Stratégie et animation des ateliers : Maxime Desjardins Photographie : Les photos sont présentées à titre de direction artistique seulement (Sources : Stocksy / Virginie Gosselin) ︎︎︎ ︎︎︎ https://boucher.cargo.site/Quebec-Net-Positif-QNP Thu, 05 Jun 2025 16:05:39 +0000 Mélanie Boucher https://boucher.cargo.site/Quebec-Net-Positif-QNP <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/840a50bae442cdb8fedcdc15abb56bf33f609e32000e49229d03681495f31517/QNP_mboucher_34.png" data-mid="240344944" border="0" src="https://freight.cargo.site/w/1000/i/840a50bae442cdb8fedcdc15abb56bf33f609e32000e49229d03681495f31517/QNP_mboucher_34.png" /> Québec Net Positif (QNP) Identité, Direction La nouvelle plateforme de marque incarne la vision de Québec Net Positif (QNP) : voir émerger une économie sobre en carbone et nette positive, portée par des entreprises actrices du changement. En affirmant son rôle d’éclaireur et de catalyseur du changement, QNP se dote d’un système graphique modulable et évolutif, à l’image de la transformation vivante qu’il encourage.The new brand platform embodies Québec Net Positif (QNP)’s vision: to see the emergence of a low-carbon, net-positive economy driven by businesses as agents of change. By asserting its role as a trailblazer and catalyst for transformation, QNP adopts a modular and evolving graphic system, reflecting the living transformation it seeks to inspire. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b8c9943acb4066c59166cddb0fc0e214589c0e0c790c2f90dec8361be9e272fa/QNP_mboucher_Logo_Evol.gif" data-mid="240332440" border="0" src="https://freight.cargo.site/w/1000/i/b8c9943acb4066c59166cddb0fc0e214589c0e0c790c2f90dec8361be9e272fa/QNP_mboucher_Logo_Evol.gif" /> Présent depuis toujours au cœur du « + » du logo, le point carré devient désormais l’élément central de l’identité visuelle. Il remplace les anciens traits d’union pour incarner l’unité minimale de changement, ce point de départ à partir duquel tout peut être réorganisé, réinventé et assemblé autrement.&nbsp;At the heart of QNP’s logo since the beginning, the square dot now becomes the core element of the visual identity. Replacing former hyphens, it embodies the minimal unit of change — the starting point from which everything can be reorganized, reinvented, and reassembled differently. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a714cb9807a9d0bc62bf6308748223be5f85e1882cadc25e505f2e1e61d31f26/QNP_mboucher_31.jpg" data-mid="240335199" border="0" src="https://freight.cargo.site/w/1000/i/a714cb9807a9d0bc62bf6308748223be5f85e1882cadc25e505f2e1e61d31f26/QNP_mboucher_31.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/45e533da5e1d26f0451e365a56f4bd8a645b12e67547e21db6e20dfd101691c8/QNP_mboucher_09.jpg" data-mid="240332456" border="0" src="https://freight.cargo.site/w/1000/i/45e533da5e1d26f0451e365a56f4bd8a645b12e67547e21db6e20dfd101691c8/QNP_mboucher_09.jpg" /> Le logo QNP adopte une forme à trois lettres, plus affirmée et contemporaine, tout en préservant son héritage. Pour faciliter la transition identitaire, une version complémentaire intégrant le nom complet de l’organisation a été ajoutée à la boîte à outils. Ces deux versions reposent sur les mêmes lettres fortes : Q, N et P. The QNP logo evolves into a three-letter mark, more assertive and contemporary, while preserving its legacy. To ease this identity transition, a version including the full name has been added to the brand toolkit. Both versions share the same strong anchors: Q, N, and P. <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/7cbc72e14ee6c45bc0bd8cbd828dffad6f3a868d56788686cba92f0008128603/QNP_mboucher_12.png" data-mid="240305146" border="0" src="https://freight.cargo.site/w/960/i/7cbc72e14ee6c45bc0bd8cbd828dffad6f3a868d56788686cba92f0008128603/QNP_mboucher_12.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed5bc57c9b9fd0708389685861471d5ea955f7bc094ac6726eb8e825eba69939/QNP-Personas.gif" data-mid="234223642" border="0" src="https://freight.cargo.site/w/1000/i/ed5bc57c9b9fd0708389685861471d5ea955f7bc094ac6726eb8e825eba69939/QNP-Personas.gif" /> Le orange, désormais couleur principale de la marque. Vibrante et engageante, cette teinte traduit l’énergie mobilisatrice qui émerge lorsque les acteurs économiques s’unissent pour bâtir une économie sobre en carbone et régénérative.The color orange, now the primary hue of the brand. Vibrant and engaging, it conveys the mobilizing energy that emerges when economic actors unite to build a low-carbon, regenerative economy. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e7de7bc87938c578770e3cee8bbece9d3d3a898667ecb723e48b4db9721a7737/QNP_mboucher_06.png" data-mid="240305140" border="0" src="https://freight.cargo.site/w/1000/i/e7de7bc87938c578770e3cee8bbece9d3d3a898667ecb723e48b4db9721a7737/QNP_mboucher_06.png" /> Cinq profils d’entreprises illustrent différentes approches de la transition vers une économie sobre en carbone. Ces personas, représentés par des pictogrammes, offrent à la fois un miroir inspirant et des repères concrets pour accompagner les PME dans leur parcours vers une transformation économique durable et éclairée.Five business profiles illustrate different approaches to transition toward a low-carbon economy. These personas, depicted through pictograms, provide both an inspiring mirror and practical guidance for SMEs seeking a sustainable and enlightened economic transformation. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/37242a7db84f1bff713cbdc047e90cfcc89e3d8d5ab16b26b501f546d06b2185/QNP_mboucher_16.jpg" data-mid="240334195" border="0" src="https://freight.cargo.site/w/1000/i/37242a7db84f1bff713cbdc047e90cfcc89e3d8d5ab16b26b501f546d06b2185/QNP_mboucher_16.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cee05d697f642997b9be825d79f4aa9dd25489b30593c9d01555216b0994eab7/QNP_mboucher_24.jpg" data-mid="240332820" border="0" src="https://freight.cargo.site/w/1000/i/cee05d697f642997b9be825d79f4aa9dd25489b30593c9d01555216b0994eab7/QNP_mboucher_24.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/013c239c44739d9400d3140190bec650e69a449cc0580eefdeea30d89cf1dd56/QNP-MBOUCHER_rapport.png" data-mid="240304982" border="0" src="https://freight.cargo.site/w/1000/i/013c239c44739d9400d3140190bec650e69a449cc0580eefdeea30d89cf1dd56/QNP-MBOUCHER_rapport.png" /> Les baromètres de transition, documents phares de la marque, se distinguent par un concept graphique signature : des bandes visuelles viennent combler l’espace autour des titres, évoquant l’action de remplir les zones de données manquantes pour faire émerger la connaissance. As flagship documents of the brand, the Transition Barometers feature a distinctive graphic concept: banded visuals fill the space around titles, symbolizing the act of closing data gaps and bringing knowledge to light. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4958b9a3dc34d3f1b84a77e2ddf2ac07c21007912093b591af502d66efe7d398/QNP-Picto-Gouvernance.png" data-mid="240302889" border="0" src="https://freight.cargo.site/w/1000/i/4958b9a3dc34d3f1b84a77e2ddf2ac07c21007912093b591af502d66efe7d398/QNP-Picto-Gouvernance.png" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/dbc3a8aacd78c3ee79133158cc0a36770fed6bd870eafe9fa83a5b21189b0c04/QNP_mboucher_27.jpg" data-mid="240332472" border="0" src="https://freight.cargo.site/w/960/i/dbc3a8aacd78c3ee79133158cc0a36770fed6bd870eafe9fa83a5b21189b0c04/QNP_mboucher_27.jpg" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/bb85084655c28540c0ec90ffdcd5e9c9f1bb0f8ee542b0281030aa47a6f03895/QNP_mboucher_28.jpg" data-mid="240332474" border="0" src="https://freight.cargo.site/w/960/i/bb85084655c28540c0ec90ffdcd5e9c9f1bb0f8ee542b0281030aa47a6f03895/QNP_mboucher_28.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/32e5cf3c2cf353c2d95535bba9383878c4f6a56c09d7cb2da4871ffd738f47f3/QNP-Picto.gif" data-mid="240302892" border="0" src="https://freight.cargo.site/w/1000/i/32e5cf3c2cf353c2d95535bba9383878c4f6a56c09d7cb2da4871ffd738f47f3/QNP-Picto.gif" /> La police Maxeville, conçue par la fonderie SM (Apeldoorn, Pays-Bas), partage le même langage visuel que le logo. Avec ses points carrés, virgules rectangulaires et accents marqués, elle incarne elle aussi le concept de transformation par les données.&nbsp; The Maxeville typeface, created by the SM foundry in Apeldoorn (Netherlands), speaks the same visual language as the logo. With its square dots, rectangular commas, and defined accents, it also conveys the idea of transformation through data. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/228fa6b31a3452ce1fb821efc9591fced385c2b7af0d992fb8326560daa90c0a/QNP_mboucher_38.gif" data-mid="240352695" border="0" src="https://freight.cargo.site/w/1000/i/228fa6b31a3452ce1fb821efc9591fced385c2b7af0d992fb8326560daa90c0a/QNP_mboucher_38.gif" /> Des pictogrammes consciencieux permettent de démontrer l’humanité derrière l’accompagnement stratégique par QNP. Par exemple, la formation en finance durable est représentée par une fleur au lieu d’un signe de dollar, ce qui permet d’associer&nbsp; visuellement la valeur de la durabilité à l’argent.Thoughtful pictograms highlight the human dimension of QNP’s strategic support. For instance, sustainable finance training is represented by a flower rather than a dollar sign, visually linking sustainability and value. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/48041822d66095cc65ecc92bfb01e8de0fdd6711b670aeae2be609579657c2bc/QNP-MBOUCHER-copie.png" data-mid="234224191" border="0" src="https://freight.cargo.site/w/1000/i/48041822d66095cc65ecc92bfb01e8de0fdd6711b670aeae2be609579657c2bc/QNP-MBOUCHER-copie.png" /> Rigoureuse et expressive, la typographie Maxeville met en lumière le savoir-faire intellectuel de QNP à travers ses titres. Grâce à son fort pouvoir identitaire, elle peut devenir un élément visuel principal dans les applications de marque, notamment en affichage. Both precise and expressive, the Maxeville typeface showcases QNP’s intellectual expertise through titles. Strongly distinctive, it can serve as a stand-alone visual element in brand applications, such as display materials. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c40d3893185f7d1693efdad409db5014fee198d8d8dd35ea348f998280b31cf7/QNP_mboucher_03.jpg" data-mid="240332451" border="0" src="https://freight.cargo.site/w/1000/i/c40d3893185f7d1693efdad409db5014fee198d8d8dd35ea348f998280b31cf7/QNP_mboucher_03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c63b807583f4b4c864776d2e6c1328ca6a49b46ce7f2d69dbc84299e45390f53/QNP_mboucher_04.jpg" data-mid="240332453" border="0" src="https://freight.cargo.site/w/1000/i/c63b807583f4b4c864776d2e6c1328ca6a49b46ce7f2d69dbc84299e45390f53/QNP_mboucher_04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd83b307356eeaea8436bd8d7c962aea6eea66d0c13bfeb34d8ea39ac5c4778b/QNP_mboucher_06.png" data-mid="240332817" border="0" src="https://freight.cargo.site/w/1000/i/fd83b307356eeaea8436bd8d7c962aea6eea66d0c13bfeb34d8ea39ac5c4778b/QNP_mboucher_06.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bec06e6c3f88c3cbb3581e92d662c5d96a3f45347bcb174410265b871293f966/QNP_mboucher_21.jpg" data-mid="240332819" border="0" src="https://freight.cargo.site/w/1000/i/bec06e6c3f88c3cbb3581e92d662c5d96a3f45347bcb174410265b871293f966/QNP_mboucher_21.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a78a0910e47679c3e65f808687e9c0866c0970e22265779d3d3bf9bd6f244eb/QNP_mboucher_22.jpg" data-mid="240332468" border="0" src="https://freight.cargo.site/w/1000/i/1a78a0910e47679c3e65f808687e9c0866c0970e22265779d3d3bf9bd6f244eb/QNP_mboucher_22.jpg" /> <img width="736" height="736" width_o="736" height_o="736" data-src="https://freight.cargo.site/t/original/i/d6c956e0cba7ec30635ce8279c8d94a531b074194a09bb90cdc28d0e87005836/QNP-equipe.png" data-mid="240304981" border="0" src="https://freight.cargo.site/w/736/i/d6c956e0cba7ec30635ce8279c8d94a531b074194a09bb90cdc28d0e87005836/QNP-equipe.png" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/8b36287251c69d902b30a05db067a64cae32ac4abe7beef5953617f6ba0596f8/QNP_mboucher_26.jpg" data-mid="240332470" border="0" src="https://freight.cargo.site/w/960/i/8b36287251c69d902b30a05db067a64cae32ac4abe7beef5953617f6ba0596f8/QNP_mboucher_26.jpg" /> Sur les médias sociaux, les textures carrées évoquent la marque tout en mettant l’accent sur la typographie. Les couleurs équilibrées assurent la lisibilité du texte noir, tandis que le format carrousel facilite la découverte de l’ensemble des services QNP, consolidant sa position de référence incontournable. Le texte en couleur sur fond noir apporte ponctuellement rythme et contraste. On social media, square textures echo the brand while allowing typography to take center stage. Balanced colors enhance readability, and the carousel format provides a quick overview of QNP’s services, reinforcing its leadership position. Occasionally, colored text on black adds rhythm and visual variety. Voir l'étude de cas stratégique Agence : RümkerClient : Québec Net Positif (QNP) Design graphique :&nbsp;Mélanie Boucher Photographie : Les photos sont présentées à titre de direction artistique. ︎︎︎ ︎︎︎